ConvertLab ‑ A/B Testing vs Shogun ‑ AB Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for ConvertLab, Nov 8, 2026 for Shogun.
The short answer
- Only ConvertLab lists a free plan. Paid plans start at $4.99/month for ConvertLab and $39/month for Shogun.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 active A/B test
- · 1 variant per test
- · A/B test product descriptions
- · AI-powered A/B test generation
- · Analytics dashboard
- · Real-time conversion tracking
Basic
- · 2 variants per test
- · 3 professional writing tones
- · 7 day rollback window
- · Everything in Free, plus...
- · One-click winner publishing
- · Test product titles, description or both
Growth
- · 30 day rollback window
- · 5 variants per test
- · A/B test product pricing
- · All 8 writing tones
- · Everything in Basic, plus...
- · Up to 50 active A/B tests
Scale
- · 90 day rollback window
- · Bulk A/B test creation flow
- · Everything in Growth, plus...
- · Multi-tone experiments
- · Premium AI model for better writing
- · Set auto-publish rules for test winners
Pro
- · 3 Active Tests
- · Page testing
- · Split URL testing
- · Template testing
- · Theme testing
Advanced
- · 5 Active Tests
- · Advanced analytics & goals
- · Everything in Pro plus:
- · MCP access with Claude, ChatGPT & others
- · Meta & Google Ad Integration
- · Personalize test targeting
Unlimited
- · Everything in Advanced plus:
- · Export data
- · Multi-variant testing
- · Price testing
- · Slack channel
- · Test Checkout Blocks (Shopify Plus)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConvertLab helps merchants test different product description variants to understand which version customers respond to to drive more conversions. The app generates alternative descriptions using AI, runs controlled A/B tests, and reports on performance using add-to-cart behaviour. This gives merchants clearer insight into what resonates with shoppers and supports data-informed decisions when updating product pages.
Take conversion rate optimization to the next level with an AB testing app built specifically for Shopify. Create test variants for: Pages, sections, elements, PDPs, product prices and checkout within your theme using Shopify’s native editor. Optimize new template designs by testing changes across all associated pages, expanding the test surface area for faster insights and greater revenue potential.
- Generate multiple product description variants with AI.
- Run A/B tests to compare different versions of a product description.
- Track add-to-cart behaviour to understand which version drives more results.
- Choose from tone of voice settings to match your brand style.
- Page Testing – A/B test pages by creating variants and comparing performance
- Template Testing – Experiment to find layouts that boost conversions
- Theme Testing – Run storewide tests to optimize branding, UX and site flows
- Audience Segmentation – Segment based on location, customer behavior and more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ConvertLab |  Shogun |
|---|---|---|
| Detected stores | Not published | 727 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 25% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | ConvertLab | Shogun |
|---|---|---|
| App Store rating | Not published | 4.2 ★ |
| App Store reviews | Not published | 47 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 7% |
Pricing
| Measure | ConvertLab | Shogun |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | ConvertLab | Shogun |
|---|---|---|
| Shopify category rank | #226 | #27(ahead) |
| Shopify App Charts | Not on this week’s charts | #1 in Site optimization - Other |
| Built for Shopify | No | Yes |
| Launched | Dec 17, 2025 | Mar 21, 2025 |
| Languages | 1 | 11 |
| Developer | Xiza | Shogun Labs, Inc. |
FAQ
ConvertLab and Shogun: common questions
- Is ConvertLab or Shogun cheaper?
- Only ConvertLab lists a free plan. Paid plans start at $4.99/month for ConvertLab and $39/month for Shogun. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for ConvertLab, Nov 8, 2026 for Shogun; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for ConvertLab, Nov 8, 2026 for Shogun. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.