Conversion Optimizer vs Why Aren’t They Buying?
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Conversion Optimizer, Oct 13, 2026 for Why Aren’t They Buying?.
The short answer
- Only Why Aren’t They Buying? lists a free plan. Paid plans start at $19/month for Conversion Optimizer and $29/month for Why Aren’t They Buying?.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · Actionable rationales
- · Filter & export
- · No per-scan fees
- · Prioritized recommendations
- · Store scan
Pro
- · 24/7 priority support
- · Best for teams
- · Everything in Growth
- · Priority handling
- · Unlimited scans
Free
- · 1 free review per buyer
- · All buyer profiles included
- · Basic review history
- · Buyer first impression
- · Fresh AI feedback each run
- · Quick win recommendation
Starter
- · 30 reviews per month
- · Buyer reaction insights
- · Fresh AI feedback each run
- · Page comparison insights
- · Resolved issue tracking
- · Review all page types
Growth
- · 200 reviews per month
- · Advanced buyer insights
- · All buyer profiles included
- · Extra review history
- · Fresh AI feedback each run
- · Resolved issue tracking
Scale
- · All buyer personas
- · Buyer opinion included
- · Detailed fix guidance
- · Fast compare on reruns
- · Fresh AI review each run
- · Problems to fix list
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConversion Optimizer solves a simple problem: stores that aren't selling often don't know why. We run a scan of your products, theme, and trust signals and give you a prioritized list of what to fix-not a vague dashboard, but specific actions (weak product pages, missing guarantees, layout issues) that hurt conversion and make it harder for customers to find and trust you.
Why aren’t visitors buying from your store? Most Shopify merchants never see their store the way real shoppers do. Why Aren’t They Buying? uses AI shopper personas to simulate different types of customers and reveal what might be stopping them from purchasing. See your store from a real shopper point of view — including first-time buyers, skeptical customers, and price-sensitive shoppers.
- One scan analyzes your products, theme, and trust signals-no guesswork.
- Prioritized list by impact so you fix what drives sales first.
- Every recommendation explains what to change and why it matters.
- Filter by severity and export to CSV for your team or developers.
- See your store through multiple real shopper perspectives
- Identify hidden trust issues blocking conversions
- Reveal weak product messaging and unclear value
- Uncover friction points across key sales pages
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Conversion Optimizer |  Why Aren’t They Buying? |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Conversion Optimizer | Why Aren’t They Buying? |
|---|---|---|
| App Store rating | Not published | 4.4 ★ |
| App Store reviews | Not published | 7 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Conversion Optimizer | Why Aren’t They Buying? |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $29/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | Conversion Optimizer | Why Aren’t They Buying? |
|---|---|---|
| Shopify category rank | #304 | #45 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 6, 2026 | Feb 13, 2026 |
| Languages | 1 | 1 |
| Developer | Optimizer | AITHOR |
FAQ
Conversion Optimizer and Why Aren’t They Buying?: common questions
- Is Conversion Optimizer or Why Aren’t They Buying? cheaper?
- Only Why Aren’t They Buying? lists a free plan. Paid plans start at $19/month for Conversion Optimizer and $29/month for Why Aren’t They Buying?. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Conversion Optimizer, Oct 13, 2026 for Why Aren’t They Buying?; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Conversion Optimizer, Oct 13, 2026 for Why Aren’t They Buying?. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.