Conversion Compass vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Conversion Compass, Nov 9, 2026 for TrueROAS.
The short answer
- Only Conversion Compass lists a free plan. Paid plans start at $29/month for Conversion Compass and $199/month for TrueROAS.
- TrueROAS lists 10 features Conversion Compass’s listing doesn’t mention, including AI insights, Analytics dashboard, Event tracking.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Attribution summary by traffic source
- · CSV export for the last 3 days
- · Last 3 days of order conversion data
Monthly Plan
- · Drill-down by source & medium
- · First & last-touch attribution
- · Full CSV export (any range)
- · Full history: any date range
- · Multi-session journey insights
Annual Plan
- · All Monthly features, lower price
- · First & last-touch attribution
- · Full CSV export (any range)
- · Full history: any date range
- · Multi-session insights + save ~17%
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop guessing where your sales come from! Conversion Compass shows exactly which marketing channels and campaigns drive real orders—not just clicks. Track orders from Google Ads, Facebook, Instagram, email campaigns, Reddit, TikTok, and any traffic source. Complete UTM parameter data reveals which campaigns generate actual revenue. Make data-driven decisions about your marketing spend.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Track orders from Google, Facebook, Klaviyo, Reddit, TikTok, and more
- Automatic UTM tracking shows source, medium, campaign, term, and content
- Live dashboard displays order metrics and revenue totals by traffic source
- Filter by date range, campaign, or any parameter to analyze performance
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Conversion Compass |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 321 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Conversion Compass | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | Conversion Compass | TrueROAS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $199/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Conversion Compass | TrueROAS |
|---|---|---|
| Shopify category rank | #618 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 5, 2026 | Sep 6, 2022 |
| Languages | 1 | 1 |
| Developer | Front Row Sales | Perm Solutions AB |
FAQ
Conversion Compass and TrueROAS: common questions
- Is Conversion Compass or TrueROAS cheaper?
- Only Conversion Compass lists a free plan. Paid plans start at $29/month for Conversion Compass and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Conversion Compass lists 4 the others don’t mention, such as Checkout analytics, Custom dashboards, Custom reports, Data export. TrueROAS lists 10 the others don’t mention, such as AI insights, Analytics dashboard, Event tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Conversion Compass, Nov 9, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Conversion Compass, Nov 9, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.