Conversion Compass vs Sense UTM Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Conversion Compass, Oct 23, 2026 for Sense UTM Analytics.
The short answer
- Both list a free plan. Paid plans start at $29/month for Conversion Compass and $3.95/month for Sense UTM Analytics.
- Sense UTM Analytics lists 5 features Conversion Compass’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Event tracking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Attribution summary by traffic source
- · CSV export for the last 3 days
- · Last 3 days of order conversion data
Monthly Plan
- · Drill-down by source & medium
- · First & last-touch attribution
- · Full CSV export (any range)
- · Full history: any date range
- · Multi-session journey insights
Annual Plan
- · All Monthly features, lower price
- · First & last-touch attribution
- · Full CSV export (any range)
- · Full history: any date range
- · Multi-session insights + save ~17%
Free
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 30 orders/month
Standard
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 150 orders/month
Pro
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 500 orders/month
Premium
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop guessing where your sales come from! Conversion Compass shows exactly which marketing channels and campaigns drive real orders—not just clicks. Track orders from Google Ads, Facebook, Instagram, email campaigns, Reddit, TikTok, and any traffic source. Complete UTM parameter data reveals which campaigns generate actual revenue. Make data-driven decisions about your marketing spend.
Sense UTM Analytics allows you to view statistics for your distribution of orders into campaigns. As you may know, ever since the release of iOS14, conversion reports have become a mess and less accurate, with delayed reporting of up to several days. Our app changes the game's rules: you can view your Shopify orders in close to real-time along with the UTM conversion analytics.
- Track orders from Google, Facebook, Klaviyo, Reddit, TikTok, and more
- Automatic UTM tracking shows source, medium, campaign, term, and content
- Live dashboard displays order metrics and revenue totals by traffic source
- Filter by date range, campaign, or any parameter to analyze performance
- Live and instant insights of your UTM conversions.
- Visual graphs and statistics based on orders.
- Easy and fast UTM link generation.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Conversion Compass |  Sense UTM Analytics |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Conversion Compass | Sense UTM Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 18 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Conversion Compass | Sense UTM Analytics |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29/month | $3.95/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Conversion Compass | Sense UTM Analytics |
|---|---|---|
| Shopify category rank | #618 | #402(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 5, 2026 | Dec 28, 2022 |
| Languages | 1 | 1 |
| Developer | Front Row Sales | Sense Apps |
FAQ
Conversion Compass and Sense UTM Analytics: common questions
- Is Conversion Compass or Sense UTM Analytics cheaper?
- Both list a free plan. Paid plans start at $29/month for Conversion Compass and $3.95/month for Sense UTM Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Conversion Compass lists 2 the others don’t mention, such as Funnel analysis, Historical analysis. Sense UTM Analytics lists 5 the others don’t mention, such as Activity tracking, Analytics dashboard, Event tracking, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Conversion Compass, Oct 23, 2026 for Sense UTM Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Conversion Compass, Oct 23, 2026 for Sense UTM Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.