Converlay: Server Tracking vs PixelRelay: Ad Tracking & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Converlay is detected on 6× as many Shopify stores as PixelRelay: 12 vs 2 as of Nov 5, 2026.
- On the Shopify App Store: Converlay 5.0 from 3 reviews and PixelRelay 5.0 from 1 reviews.
- Only Converlay lists a free plan. Paid plans start at $39/month for Converlay and $199/month for PixelRelay.
- PixelRelay lists 11 features Converlay’s listing doesn’t mention, including Activity tracking, Benchmarking, Custom dashboards.
Head to head
- Austria
- Canada
- France
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 live destination
- · 7-day analytics history
- · Priority support
- · Server-side tracking + consent
- · Up to 50 tracked orders/mo
Starter
- · 3 live destinations
- · 30-day analytics history
- · North AI assistant (25 messages/mo)
- · Priority support
- · Server-side tracking + consent
- · Up to 1,000 tracked orders/mo
Pro
- · 10 live destinations
- · AI campaign tools + health analyst
- · Audience sync to Meta & Klaviyo
- · Everything in Starter
- · North AI assistant (200 messages/mo)
- · Priority support
Scale
- · Dedicated account manager
- · Everything in Pro
- · Guided onboarding
- · Priority support
- · Unlimited North AI messages
- · Unlimited live destinations (all 26)
Launch
- · 365-day durable ID + first-party proxy
- · GA4, Meta, TikTok, Google Ads +7 more
- · GDPR/PIPEDA compliance suite included
- · Unblockable server-side order capture
Growth
- · Everything in Launch
- · Extra shops $39/mo
- · Priority support
- · Recharge subscription events
- · Up to 5,000 orders/month
Professional
- · 25,000 orders/mo · 3 stores included
- · Cross-store admin dashboard
- · Custom event support
- · Dedicated engineer
- · Everything in Growth
- · Extra shops $29/mo
Agency
- · 100,000 orders/mo pooled · 7 stores
- · Everything in Growth
- · Headless & Hydrogen event streaming
- · Onboarding Support
- · Priority retry queue · 99% uptime
- · Unlimited shops $19/mo
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect Meta Conversions API, GA4 or TikTok in Shopify. Converlay sends purchase events server-side using the shopper’s consent choices. Open the event log to see which events Converlay sent, when it tried delivery and how the destination responded. Use those details to compare Shopify orders with your campaign reports. Setup requires no custom GTM tags or theme edits.
PixelRelay sends your Shopify events server-to-server — orders, add to carts, checkout starts, and more — to Google Ads, Meta, TikTok, GA4, Bing, and Segment, with more integrations coming. Captures conversion data browser-based pixels often miss due to ad blockers, iOS, and cookie restrictions. Includes Enhanced Conversions, click ID capture, GDPR Consent Mode v2, and event deduplication.
- Send conversion events server-side to Google Analytics 4, Meta, and TikTok
- Track conversions even when customers use ad blockers or privacy browsers
- Built-in consent banner with Google Consent Mode v2 for GDPR compliance
- Real-time event dashboard to monitor all tracked purchases and page views
- Server-side tracking that bypasses ad blockers, iOS & cookie blockers
- Sends events server-side to Google Ads, Meta, TikTok, GA4, Bing, and Segment
- Order webhooks catch every purchase — even when browser pixels are blocked
- Enhanced Conversions with auto-capture of GCLID, FBCLID, TTCLID & MSCLKID
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Converlay |  PixelRelay |
|---|---|---|
| Detected stores | 12(ahead) | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Food, Beverages & Tobacco, Home & Garden |
| Top store countries | Austria, Canada, France | United States |
Reviews
| Measure | Converlay | PixelRelay |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 3(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Converlay | PixelRelay |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month(ahead) | $199/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Converlay | PixelRelay |
|---|---|---|
| Shopify category rank | #191(ahead) | #331 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 26, 2026 | Jun 2, 2026 |
| Languages | 1 | 1 |
| Developer | Aurea Via LTD | Clever Interactive Ltd. |
FAQ
Converlay and PixelRelay: common questions
- Which is more popular, Converlay or PixelRelay?
- Converlay is detected on 6× as many Shopify stores as PixelRelay: 12 vs 2 as of Nov 5, 2026.
- Is Converlay or PixelRelay cheaper?
- Only Converlay lists a free plan. Paid plans start at $39/month for Converlay and $199/month for PixelRelay. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Converlay or PixelRelay?
- On the Shopify App Store: Converlay 5.0 from 3 reviews and PixelRelay 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- PixelRelay lists 11 the others don’t mention, such as Activity tracking, Benchmarking, Custom dashboards, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.