Converlay: Server Tracking vs GroPulse GTM & Data Layer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- GroPulse GTM & Data Layer is detected on 571× as many Shopify stores as Converlay: 6,849 vs 12 as of Nov 5, 2026.
- On the Shopify App Store: Converlay 5.0 from 3 reviews and GroPulse GTM & Data Layer 4.9 from 41 reviews.
- Both list a free plan. Paid plans start at $39/month for Converlay and $29.99/month for GroPulse GTM & Data Layer.
- Converlay lists 5 features GroPulse GTM & Data Layer’s listing doesn’t mention, including Analytics dashboard, Checkout analytics, Event tracking.
Head to head
- Austria
- Canada
- France
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 live destination
- · 7-day analytics history
- · Priority support
- · Server-side tracking + consent
- · Up to 50 tracked orders/mo
Starter
- · 3 live destinations
- · 30-day analytics history
- · North AI assistant (25 messages/mo)
- · Priority support
- · Server-side tracking + consent
- · Up to 1,000 tracked orders/mo
Pro
- · 10 live destinations
- · AI campaign tools + health analyst
- · Audience sync to Meta & Klaviyo
- · Everything in Starter
- · North AI assistant (200 messages/mo)
- · Priority support
Scale
- · Dedicated account manager
- · Everything in Pro
- · Guided onboarding
- · Priority support
- · Unlimited North AI messages
- · Unlimited live destinations (all 26)
Free Plan
- · Basic GTM container setup
- · Checkout extensibility support
- · GDPR consent banner
- · GTM script on all pages
- · Install Google Tag Manager
- · Multi-language interface
Pro Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All FREE plan features
- · Event deduplication system
- · GA4, Facebook, TikTok & 5+ platforms
- · GDPR consent management
Advanced Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All features from Pro plan
- · Custom events
- · In-depth Server-Side Analytics
- · Premium support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect Meta Conversions API, GA4 or TikTok in Shopify. Converlay sends purchase events server-side using the shopper’s consent choices. Open the event log to see which events Converlay sent, when it tried delivery and how the destination responded. Use those details to compare Shopify orders with your campaign reports. Setup requires no custom GTM tags or theme edits.
A complete server-side GTM solution with 40+ pre-built tags across 7 advertising platforms. Configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok, Google Ads with Enhanced Conversions, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting.
- Send conversion events server-side to Google Analytics 4, Meta, and TikTok
- Track conversions even when customers use ad blockers or privacy browsers
- Built-in consent banner with Google Consent Mode v2 for GDPR compliance
- Real-time event dashboard to monitor all tracked purchases and page views
- Easy to setup
- No manual code is required to implement GTM
- Track data accurately
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Converlay |  GroPulse GTM & Data Layer |
|---|---|---|
| Detected stores | 12 | 6,849(ahead) |
| Net store change, 28 days | 0 | −56 |
| Stores added, 28 days | Not enough data | 36 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Austria, Canada, France | United States, United Kingdom, India |
Reviews
| Measure | Converlay | GroPulse GTM & Data Layer |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 3 | 41(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Converlay | GroPulse GTM & Data Layer |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $39/month | $29.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Converlay | GroPulse GTM & Data Layer |
|---|---|---|
| Shopify category rank | #191 | #151(ahead) |
| Shopify App Charts | Not on this week’s charts | #99 on the Shoplist 100 |
| Built for Shopify | No | Yes |
| Launched | Jan 26, 2026 | Sep 23, 2022 |
| Languages | 1 | 1 |
| Developer | Aurea Via LTD | GroPulse |
FAQ
Converlay and GroPulse GTM & Data Layer: common questions
- Which is more popular, Converlay or GroPulse GTM & Data Layer?
- GroPulse GTM & Data Layer is detected on 571× as many Shopify stores as Converlay: 6,849 vs 12 as of Nov 5, 2026.
- Is Converlay or GroPulse GTM & Data Layer cheaper?
- Both list a free plan. Paid plans start at $39/month for Converlay and $29.99/month for GroPulse GTM & Data Layer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Converlay or GroPulse GTM & Data Layer?
- On the Shopify App Store: Converlay 5.0 from 3 reviews and GroPulse GTM & Data Layer 4.9 from 41 reviews.
- What features does each app list that the other doesn’t?
- Converlay lists 5 the others don’t mention, such as Analytics dashboard, Checkout analytics, Event tracking, Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.