Conjura: Profit Analytics vs Parallels by Messold
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for Conjura, Oct 28, 2026 for Parallels by Messold.
The short answer
- On the Shopify App Store: Conjura 3.7 from 14 reviews and Parallels by Messold 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $299/month for Conjura and $29/month for Parallels by Messold.
- Conjura lists 15 features Parallels by Messold’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.
Head to head
- United Kingdom
- United States
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14 Day Free Trial
- · Ad spend at a product SKU level
- · Shopify, Amazon, GA4, Brightpearl, Cin7
- · View all your data in one place
- · Walmart, Ebay, Meta, Google Ads
Grow
- · Daily & weekly email reports
- · Google, Meta, Amazon, Tiktok + more
- · Product ad spend across all platforms
Grow+
- · Bi-annual business review
- · Dedicated account manager
- · Grow, plus...
- · Linnworks, Brightpearl, Cin7
Free Plan
- · Basic Analytics Dashboard
- · Basic Reports
- · Daily Data Updates
- · Help Desk Support
- · Multiple Platform Integration
Startup Plan
- · Advanced Reports
- · Custom Dashboards
- · Daily Email Support
- · Everything in Free Plan
- · Real-time Analytics
Growth Plan
- · AI-Powered Insights
- · Custom Integrations
- · Everything in Startup Plan
- · Monthly Performance Track
- · White-label Reports
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCentralize and transform your omnichannel data into actionable insights for eCommerce, Merchandising, Finance, Operations and Marketing teams. Get started with 1-click set-up and unlock 100s of KPIs, customizable dashboards and AI-powered insights. Track product and marketing performance down to SKU, optimize sales channel performance and improve ROAS.
Parallels brings marketing and sales data from your online store, GA4, Google Ads, and Facebook into one real-time dashboard. View key metrics like spend, ROAS, and revenue in one place. With automated reports and customizable insights, you can track performance, analyze campaigns, and make informed decisions—without juggling multiple tools. Built to support growing brands and streamline your analytics workflow.
- Comprehensive Metrics: Aggregate essential data into user-friendly dashboards.
- Detailed Metrics: Track ad spend, views, CAC, LTV, sell-through, and returns.
- AI Recommendations: Optimize ad spend with personalized action steps.
- 1-click integration: Shopify, Amazon, Google ads, Meta ads, Tiktok ads and more
- Centralized Marketing Dashboard – View all your key metrics in one place.
- Real-Time Data Sync – Get live updates on spend, ROAS, and sales performance.
- Cross-Platform Insights – Analyze data from Google Ads, Facebook, and more.
- Customizable Metrics Views – Tailor your dashboard to focus on what matters most
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Conjura |  Parallels by Messold |
|---|---|---|
| Detected stores | 92 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United Kingdom, United States, Australia | Not published |
Reviews
| Measure | Conjura | Parallels by Messold |
|---|---|---|
| App Store rating | 3.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 14(ahead) | 1 |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Conjura | Parallels by Messold |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $299/month | $29/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Conjura | Parallels by Messold |
|---|---|---|
| Shopify category rank | #323(ahead) | #483 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 31, 2022 | Jun 10, 2025 |
| Languages | 1 | 1 |
| Developer | Conjura Ireland Ltd | Messold |
FAQ
Conjura and Parallels by Messold: common questions
- Is Conjura or Parallels by Messold cheaper?
- Both list a free plan. Paid plans start at $299/month for Conjura and $29/month for Parallels by Messold. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Conjura or Parallels by Messold?
- On the Shopify App Store: Conjura 3.7 from 14 reviews and Parallels by Messold 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Conjura lists 15 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Cohort analysis. Parallels by Messold lists 1 the others don’t mention, such as Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for Conjura, Oct 28, 2026 for Parallels by Messold; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for Conjura, Oct 28, 2026 for Parallels by Messold. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.