Concie ‑ AI Sales Associate vs Marlie AI ‑ AI Receptionist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Concie, Oct 16, 2026 for Marlie AI.
The short answer
- Paid plans start at $59/month for Concie and $49/month for Marlie AI.
- Concie lists 10 features Marlie AI’s listing doesn’t mention, including Agent avatar, AI chatbots, Chat buttons.
Head to head
Starter
- · 100 Pages
- · 200 Conversations
- · 3 Sales Channels
- · 300 Products
Standard
- · 1000 Products
- · 500 Pages
- · 6 Sales Channels
- · 700 Conversations
Professional
- · 1000 Pages
- · 2000 Conversations
- · 5000 Products
- · 8 Social Channels
Professional
- · Basic post-call summaries
- · Blocks spam and robocalls
- · Sends text links to callers
- · Takes messages with your custom question
Scale
- · Everything in Professional
- · Order lookup during live calls
- · Warm transfers
Growth
- · Create checkout links during live calls
- · Manage orders
- · Order lookup during live calls
- · Product lookup during live calls
- · Warm Transfers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConcie is an AI sales associate that automates sales conversations across your store and social DMs — Instagram, Messenger, WhatsApp, TikTok, SMS, and email. It answers questions about products, delivery, stock, returns, and policies. It recommends products for each shopper, handles common objections, and helps customers build a cart and check out directly in the chat.
Marlie is an AI receptionist that answers your store's phone 24/7. It looks up live orders to resolve "where's my order?" calls, answers questions about your products, shipping, and return policies, and takes messages with the details you need. When a caller needs a person, Marlie warm-transfers them to your team.
- Answers any product question instantly, 24/7, in your brand voice
- Recommends products for each shopper to lift AOV
- Builds carts and completes checkout inside the chat to close the sale
- Overcomes objections in real time to win back hesitant buyers
- 24/7 AI phone answering that describes your Shopify products to callers
- Instant SMS checkout links sent directly to customer phones during calls
- Product search and recommendations based on customer needs via voice
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Concie |  Marlie AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Concie | Marlie AI |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Concie and Marlie AI: common questions
- Is Concie or Marlie AI cheaper?
- Paid plans start at $59/month for Concie and $49/month for Marlie AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Concie lists 10 the others don’t mention, such as Agent avatar, AI chatbots, Chat buttons, Chat window. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Concie, Oct 16, 2026 for Marlie AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Concie, Oct 16, 2026 for Marlie AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.