Compass vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Compass, Nov 5, 2026 for TrueROAS.
The short answer
- On the Shopify App Store: Compass 5.0 from 6 reviews and TrueROAS 4.7 from 97 reviews.
- Paid plans start at $49/month for Compass and $199/month for TrueROAS.
- Compass lists 9 features TrueROAS’s listing doesn’t mention, including Ad spend, AI optimization, Bid optimization.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Compass
- · 14-day free trial, cancel anytime
- · Ask about ads, products and discounts
- · Ask anything, get plain simple answers
- · Get clear actions to improve results
- · No price tiers - every feature included
- · See which Meta ads drive store sales
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIf you've ever looked at Ads Manager and thought "what am I actually supposed to do with this?". Compass was built for you. Compass brings your ad performance and store sales together and turns them into clear, actionable decisions. See what’s working, what’s wasting budget, and what to change to improve results. Ask questions in plain English and get direct answers you can act on immediately.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Know exactly which Meta ads are driving sales and which are wasting budget
- Ask anything about your ads in your own words and get clear, actionable answers
- One flat price with every Compass feature included from day one
- See your true blended ROAS using real store sales and ad data combined
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Compass |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 280 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | 14% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Compass | TrueROAS |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 6 | 97(ahead) |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 7% |
FAQ
Compass and TrueROAS: common questions
- Is Compass or TrueROAS cheaper?
- Paid plans start at $49/month for Compass and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Compass or TrueROAS?
- On the Shopify App Store: Compass 5.0 from 6 reviews and TrueROAS 4.7 from 97 reviews.
- What features does each app list that the other doesn’t?
- Compass lists 9 the others don’t mention, such as Ad spend, AI optimization, Bid optimization, Checkout analytics. TrueROAS lists 8 the others don’t mention, such as Event tracking, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Compass, Nov 5, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Compass, Nov 5, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.