Compass vs Molecule: Ads & Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Compass, Nov 5, 2026 for Molecule.
The short answer
- On the Shopify App Store: Compass 5.0 from 6 reviews and Molecule 5.0 from 4 reviews.
- Only Molecule lists a free plan. Paid plans start at $49/month for Compass and $99/month for Molecule.
- Molecule lists 17 features Compass’s listing doesn’t mention, including Activity tracking, Behavior, Click-through rates.
Head to head
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Compass
- · 14-day free trial, cancel anytime
- · Ask about ads, products and discounts
- · Ask anything, get plain simple answers
- · Get clear actions to improve results
- · No price tiers - every feature included
- · See which Meta ads drive store sales
Free
- · 1 tracked competitor
- · Creatives report with fatigue signals
- · Dynamic Currency conversion
- · LaunchPad: launch ads in bulk
- · Live Today on every ad channel
- · Unlimited stores, users and ad accounts
Starter
- · 10 tracked competitors
- · Attribution on Shopify, GA4 or Mixpanel
- · BuilderPad: create on-brand ads with AI
- · Email reports and full history
- · Everything from Free plan, plus:
- · Fritz AI agent, plus MCP - Read
Pro
- · Autopilot: new ads from what sells
- · Budget: moves spend to what sells
- · Country reports, cohorts, LTV, payback
- · Everything from Starter plan, plus:
- · MCP - Read / Edit / Launch
- · Molecule Pixel: tracks visits and orders
Enterprise
- · 350+ source connectors
- · Custom attribution models
- · Custom visualisations
- · Dedicated Slack channel
- · Everything from Pro plan, plus:
- · Snowflake, BigQuery, Redshift delivery
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIf you've ever looked at Ads Manager and thought "what am I actually supposed to do with this?". Compass was built for you. Compass brings your ad performance and store sales together and turns them into clear, actionable decisions. See what’s working, what’s wasting budget, and what to change to improve results. Ask questions in plain English and get direct answers you can act on immediately.
Molecule runs your ads as one loop, judged by your store's real orders. Make: swap a new product and its exact price into last week's banner, in every size Meta and Google ask for. Launch: send the ads to Meta, Google and TikTok in one step, building campaigns and ad sets as you go.
- Know exactly which Meta ads are driving sales and which are wasting budget
- Ask anything about your ads in your own words and get clear, actionable answers
- One flat price with every Compass feature included from day one
- See your true blended ROAS using real store sales and ad data combined
- Centralize vital metrics into one comprehensive and easy-to-read dashboard.
- Connect and manage unlimited Shopify, Meta, Google, and TikTok ad accounts.
- Automatically update financials to your chosen currency for simplified reporting
- Use First Touch, Last Touch, U-Shape, and more for precise sales insights.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Compass |  Molecule |
|---|---|---|
| Detected stores | Not published | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Sporting Goods |
| Top store countries | Not published | Lithuania |
Reviews
| Measure | Compass | Molecule |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 6(ahead) | 4 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Compass and Molecule: common questions
- Is Compass or Molecule cheaper?
- Only Molecule lists a free plan. Paid plans start at $49/month for Compass and $99/month for Molecule. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Compass or Molecule?
- On the Shopify App Store: Compass 5.0 from 6 reviews and Molecule 5.0 from 4 reviews.
- What features does each app list that the other doesn’t?
- Compass lists 6 the others don’t mention, such as AI insights, AI optimization, Checkout analytics, Custom dashboards. Molecule lists 17 the others don’t mention, such as Activity tracking, Behavior, Click-through rates, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Compass, Nov 5, 2026 for Molecule; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Compass, Nov 5, 2026 for Molecule. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.