Colorway: Color Swatches vs SwatchSync
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Colorway, Oct 13, 2026 for SwatchSync.
The short answer
- Both list a free plan. Paid plans start at $7.99/month for Colorway and $9.99/month for SwatchSync.
- SwatchSync lists 2 features Colorway’s listing doesn’t mention, including Checkboxes, Variants display.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Every swatch type and storefront block
- · Suggested groups and CSV import/export
- · Up to 3 active groups
Colorway Monthly
- · $19.99 a month on Shopify Plus
- · Cancel any time; 3 oldest groups stay
- · Unlimited groups while subscribed
Colorway Unlimited
- · $249 one time on Shopify Plus
- · One payment, no further charges
- · Unlimited groups
Free
- · Up to 10 product groups
Pro
- · Unlimited product groups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSelling each color as its own product keeps its own page, photos, SEO and reviews, but shoppers can't see the other colors. Colorway groups those products and shows each group's swatches on every product page and under product cards on collection and search pages: plain colors, two-color splits or images, with sold-out colors crossed out.
'Color Swatch Group Auto' automatically analyzes similar color variants, like 'Red' and 'Cherry', grouping them under a single color swatch. The app prioritizes variants based on stock quantity and instantly organizes your product pages. If an automatic match is incorrect, merchants can manually correct the groups.
- Color, two-color split and image swatches that link each color's product
- Swatches on product pages and under cards on collection and search pages
- Suggest groups from product titles or tags, then apply the ones you choose
- Import and export groups as CSV, with a dry run that flags every problem
- Manually edit and override automated groups for full control.
- Automatically groups similar color variants into one swatch.
- Sorts variants by stock availability to show in-stock options first.
- Customize swatch designs (square/round) to match your brand.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SwatchSync | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | SwatchSync | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SwatchSync | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7.99/month(ahead) | $9.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 2 |
Listing
| Measure | SwatchSync | |
|---|---|---|
| Shopify category rank | Not enough data | #215 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 2, 2026 | Jan 2, 2026 |
| Languages | 1 | 1 |
| Developer | AndrewTechful | BusinessUp |
FAQ
Colorway and SwatchSync: common questions
- Is Colorway or SwatchSync cheaper?
- Both list a free plan. Paid plans start at $7.99/month for Colorway and $9.99/month for SwatchSync. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Colorway lists 1 the others don’t mention, such as Hide out-of-stock. SwatchSync lists 2 the others don’t mention, such as Checkboxes, Variants display. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Colorway, Oct 13, 2026 for SwatchSync; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Colorway, Oct 13, 2026 for SwatchSync. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.