Cohortive: Retention & LTV vs The Second Order
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $499/month for Cohortive and $10/month for The Second Order.
- The Second Order lists 7 features Cohortive’s listing doesn’t mention, including Abandoned cart, Benchmarking, Checkout analytics.
Head to head
Base Tier
Repeat Healthcheck
- · Connect repeat rate across variables
- · Customer Cohorts wise repeat
- · Customer repeat rate and repeat revenue
- · Discount vs Repeat
- · New versus repeat revenue trends
- · Order Stage repeat funnel O1, O2, O3+
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCohortive knows your customers end to end: what they buy, how often, where they came from. It uses all of it to find where growth is hiding, ranked and sized: who's about to lapse, who's ready for a second order, who looks like your best customers. Send any group to Klaviyo, Meta, and Google in one click, and it stays current on its own.
Scaling on the wrong product drains capital fast. Standard dashboards mislead you by mixing brand-new buyers with mature cohorts. This app gives you operational clarity to invest marketing spend with confidence. Know exactly which campaigns build long-term customer contribution. Stop pausing winning ads during temporary datalags. Catch margin erosion early when repeat sales rely on heavy discounts.
- Retention, lifetime value, and at-risk revenue from your own order history
- Customer segments based on purchase behavior, updated automatically
- Build audiences from any of it and sync them to your email and ad tools
- Measure every campaign against a control group you set aside
- Shows you the important info why customers aren't coming back for a second order
- Identifies which retention condition is blocking your second purchase
- Prioritises recommendations so you: product, timing, recall, friction, or switch
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cohortive |  The Second Order |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Cohortive | The Second Order |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Cohortive | The Second Order |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $499/month | $10/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Cohortive | The Second Order |
|---|---|---|
| Shopify category rank | #1090 | #595(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 17, 2026 | Jul 30, 2026 |
| Languages | 1 | 1 |
| Developer | mFact Solutions, Inc. | Meduit Labs |
FAQ
Cohortive and The Second Order: common questions
- Is Cohortive or The Second Order cheaper?
- Paid plans start at $499/month for Cohortive and $10/month for The Second Order. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cohortive lists 4 the others don’t mention, such as Data export, Heatmaps, Historical analysis, Notifications. The Second Order lists 7 the others don’t mention, such as Abandoned cart, Benchmarking, Checkout analytics, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.