Clean Union ‑ Customer Dedupe vs MergeIt ‑ Combine Merge Orders
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Clean Union, Oct 14, 2026 for MergeIt.
The short answer
- Only MergeIt lists a free plan. Paid plans start at $49/month for Clean Union and $14.99/month for MergeIt.
- MergeIt lists 10 features Clean Union’s listing doesn’t mention, including Archiving, Conditional logic, Custom rules.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · CSV exports
- · Confidence scoring for duplicate matches
- · Customer cluster workflow
- · For stores with up to 10,000 customers
- · Small batch merges (up to 5 at a time)
- · Subscription customer merging
Professional
- · 24-Hour Priority Support
- · Everything in Starter
- · For stores with up to 100,000 customers
- · Medium batch merges (up to 20 at a time)
Scale
- · 30-minute guided onboarding call
- · Background customer scanning process for
- · Daily scheduled scans
- · Everything in Professional
- · For Stores with up to 500,000 customers
- · Unlimited batch merges
Enterprise
- · Everything in Professional
- · Multi-session white-glove onboarding
- · Unlimited Customers
Free
- · All features available
- · Includes 6 FREE merges per month
Starter
- · Automatic order merging
- · Keep sales and tax reports intact
- · Manual merging in Shopify & app
- · Powerful fulfillment settings
- · Smart merge suggestions
Growth
- · Automatic order merging
- · Keep sales and tax reports intact
- · Manual merging in Shopify & app
- · Powerful fulfillment settings
- · Smart merge suggestions
Professional
- · Automatic order merging
- · Keep sales and tax reports intact
- · Manual merging in Shopify & app
- · Powerful fulfillment settings
- · Smart merge suggestions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDuplicate customer accounts create chaos. You send the same email or SMS campaign to the same person multiple times. Your segmentation fails — win-back or prospect discounts go to active customers. Your analytics lie — churn, repeat purchase, and LTV calculations are all skewed.
When a customer places two orders, you pay shipping twice. MergeIt finds those orders and combines them into one — automatically with smart rules, or manually right from your Shopify orders page or our app. Sales and tax data stays accurate, so reports and analytics never break.
- Smart Detection: Exhaustive analysis across all customer data finds matches.
- Confidence Scoring: Reveals which matches need quick review vs deep scrutiny.
- Batch Processing: Merge dozens of reviewed pairs at once to save hours of work.
- Advanced Merging: Resolves duplicates with recurring plans and payment methods.
- Combine and merge orders to save shipping costs
- No mess up of sales and tax data during order merging
- Powerful settings to control order fulfillment
- Smart suggestions show which orders to merge
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Clean Union |  MergeIt |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Clean Union | MergeIt |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 16 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Clean Union | MergeIt |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month | $14.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Clean Union | MergeIt |
|---|---|---|
| Shopify category rank | #97 | #38 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | May 19, 2026 | Jun 6, 2025 |
| Languages | 1 | 1 |
| Developer | Spectral Data Labs | Jannik Wempe und Alessandro Volpicella GbR |
FAQ
Clean Union and MergeIt: common questions
- Is Clean Union or MergeIt cheaper?
- Only MergeIt lists a free plan. Paid plans start at $49/month for Clean Union and $14.99/month for MergeIt. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MergeIt lists 10 the others don’t mention, such as Archiving, Conditional logic, Custom rules, Custom triggers. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Clean Union, Oct 14, 2026 for MergeIt; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Clean Union, Oct 14, 2026 for MergeIt. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.