Clean Union ‑ Customer Dedupe vs Loyal • Customer Segments
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $49/month for Clean Union and $4.99/month for Loyal • Customer Segments.
- Loyal • Customer Segments lists 7 features Clean Union’s listing doesn’t mention, including AI insights, Analytics dashboard, Data export.
Head to head
Analyze customers | Export & run campaigns | Improve retention
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · CSV exports
- · Confidence scoring for duplicate matches
- · Customer cluster workflow
- · For stores with up to 10,000 customers
- · Small batch merges (up to 5 at a time)
- · Subscription customer merging
Professional
- · 24-Hour Priority Support
- · Everything in Starter
- · For stores with up to 100,000 customers
- · Medium batch merges (up to 20 at a time)
Scale
- · 30-minute guided onboarding call
- · Background customer scanning process for
- · Daily scheduled scans
- · Everything in Professional
- · For Stores with up to 500,000 customers
- · Unlimited batch merges
Enterprise
- · Everything in Professional
- · Multi-session white-glove onboarding
- · Unlimited Customers
All Inclusive
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDuplicate customer accounts create chaos. You send the same email or SMS campaign to the same person multiple times. Your segmentation fails — win-back or prospect discounts go to active customers. Your analytics lie — churn, repeat purchase, and LTV calculations are all skewed.
Use this powerful tool to segment your customers based on recency, frequency, and monetary data. Automatically tag customers and integrate with Klaviyo to create targeted marketing campaigns and personalized experiences that increase customer loyalty and drive sales. This app makes it easy to grow your business by targeting the right customers with the right messaging. Try it out and see the results for yourself.
- Smart Detection: Exhaustive analysis across all customer data finds matches.
- Confidence Scoring: Reveals which matches need quick review vs deep scrutiny.
- Batch Processing: Merge dozens of reviewed pairs at once to save hours of work.
- Advanced Merging: Resolves duplicates with recurring plans and payment methods.
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Clean Union |  Loyal • Customer Segments |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Clean Union | Loyal • Customer Segments |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 11 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Clean Union | Loyal • Customer Segments |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Clean Union | Loyal • Customer Segments |
|---|---|---|
| Shopify category rank | #97 | #332 |
| Shopify App Charts | Not on this week’s charts | #16 on Featured by Shopify in Analytics |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Dec 28, 2021 |
| Languages | 1 | 1 |
| Developer | Spectral Data Labs | Digismoothie |
FAQ
Clean Union and Loyal • Customer Segments: common questions
- Is Clean Union or Loyal • Customer Segments cheaper?
- Paid plans start at $49/month for Clean Union and $4.99/month for Loyal • Customer Segments. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Loyal • Customer Segments lists 7 the others don’t mention, such as AI insights, Analytics dashboard, Data export, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.