Clay • B2B Wholesale Lock vs Passwordify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Clay • B2B Wholesale Lock, Oct 13, 2026 for Passwordify.
The short answer
- On the Shopify App Store: Clay • B2B Wholesale Lock 5.0 from 26 reviews and Passwordify 2.7 from 10 reviews.
- Clay • B2B Wholesale Lock lists 11 features Passwordify’s listing doesn’t mention, including Activation link, Approve requests, Custom fields.
Head to head
Protect any product, page, collection, article, or blog.
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Shopify
- · Available to merchants using the basic Shopify plan
Advanced Shopify
- · Available to merchants using the advanced Shopify plan
Shopify Plus
- · Available to merchants using the Shopify Plus plan
- · Prioritized Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning a wholesale catalog, a members-only shop, a VIP early-access drop, or a store that should only open after login? You need a way to show the right products and prices to the right shoppers - and keep everyone else out. Clay Lock lets you do exactly that. Pick what to lock, choose what locked shoppers see, and hand the key only to the customers you want.
Lock access to any product, collection, page, or blog post on your store. Protect your content with either a password, or use customer account tags or emails to grant entry to locked pages. Easily prevent hidden products from showing up in search, SEO, and collections. Passwordify is perfect if you want to have wholesale products for your retailers, custom made products for specific customers, and more.
- Lock products, collections, prices, or entire pages — anything on your store
- Choose what shoppers see: hide it, redirect them, or ask them to log in first
- Hand out keys by customer tag, specific customer, or a shared passcode link
- Show different shoppers a different version of your store, automatically
- Lock/protect any product, collection, page, or product
- Allow entry with password, or customer tags or emails
- Easy setup
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Clay • B2B Wholesale Lock |  Passwordify |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Clay • B2B Wholesale Lock | Passwordify |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 2.7 ★ |
| App Store reviews | 26(ahead) | 10 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Clay • B2B Wholesale Lock | Passwordify |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $7.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Clay • B2B Wholesale Lock | Passwordify |
|---|---|---|
| Shopify category rank | #23 | #127 |
| Shopify App Charts | #3 on Rookies in Wholesale | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Mar 26, 2026 | Mar 20, 2019 |
| Languages | 1 | 1 |
| Developer | Clay Commerce | Creatix |
FAQ
Clay • B2B Wholesale Lock and Passwordify: common questions
- Which has better reviews, Clay • B2B Wholesale Lock or Passwordify?
- On the Shopify App Store: Clay • B2B Wholesale Lock 5.0 from 26 reviews and Passwordify 2.7 from 10 reviews.
- What features does each app list that the other doesn’t?
- Clay • B2B Wholesale Lock lists 11 the others don’t mention, such as Activation link, Approve requests, Custom fields, Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Clay • B2B Wholesale Lock, Oct 13, 2026 for Passwordify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Clay • B2B Wholesale Lock, Oct 13, 2026 for Passwordify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.