Clay • B2B Wholesale Pricing vs Velvet
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Clay • B2B Wholesale Pricing, Oct 14, 2026 for Velvet.
The short answer
- Only Clay • B2B Wholesale Pricing lists a free plan. Paid plans start at $25/month for Clay • B2B Wholesale Pricing and $24.99/month for Velvet.
- Clay • B2B Wholesale Pricing lists 23 features Velvet’s listing doesn’t mention, including Analytics, Applications, Auto-sync.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Accept file uploads for TAX ID, logos
- · Create custom B2B registration form
- · Create wholesale pricing and discounts
- · Get live chat and call support
- · Manual or auto-tag and approve customers
- · Send email alerts from your own domain
Matte
- · All Free plan features
- · Apply percentage or fixed amount off
- · Create company accounts (Shopify B2B)
- · Set min/max order limits by amount/qty
- · Set prices in bulk using CSV upload
- · Set prices independent of retail prices
Gloss
- · All Matte plan features
- · Create manual draft wholesale orders
- · Enable wholesale discounts on POS
- · Route B2B orders to a inventory location
- · Set B2B prices based off your cost price
- · Set NET payment terms
Luster
- · Accept draft orders from B2B customers
- · All Gloss plan features
- · Display quick order form
- · Display tax inclusive/exclusive prices
- · Set min/max/qty increments for products
- · Set wholesale prices up to 100K SKUs
Velvet
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureClay adds wholesale to the store you already run. Create a B2B signup form that matches your store, then approve wholesale buyers into customer groups. Give each wholesale group its own B2B prices, discounts and volume breaks, shown through checkout. Set a wholesale order minimum, plus min, max and case-pack sizes per product. Offer B2B Net 30 terms, B2B shipping rates and a wholesale quick order form.
Velvet hides storefront prices, buy buttons, checkout buttons, and price metadata from visitors who are not approved to buy wholesale. Use Shopify Plus B2B company status or a customer tag to decide who can see pricing. Approved buyers shop normally. Everyone else sees a customizable request-access CTA instead of purchase controls. Enable Velvet from the theme editor with no code changes.
- Registration form: Create a B2B signup form that looks just like your store
- Wholesale pricing: Set prices linked to your retail prices or independent of it
- Quantity pricing: Offer volume pricing and discounts to incentivise B2B buyers
- Customer groups: Create different tiers and groups to maximise profits & loyalty
- Instant price hiding with zero flash — CSS loads before the page paints
- Customizable CTA button replaces hidden buy buttons with your branding
- One-click toggle from the theme editor — no code changes, clean uninstall
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Clay • B2B Wholesale Pricing |  Velvet |
|---|---|---|
| Detected stores | 700 | Not published |
| Net store change, 28 days | −10 | 0 |
| Stores added, 28 days | 13 | Not enough data |
| Big-brand share | 6% | Not enough data |
| Top store categories | Health & Beauty, Food, Beverages & Tobacco, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Clay • B2B Wholesale Pricing | Velvet |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 289 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 2% | Not enough data |
Pricing
| Measure | Clay • B2B Wholesale Pricing | Velvet |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $25/month | $24.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Clay • B2B Wholesale Pricing | Velvet |
|---|---|---|
| Shopify category rank | #6(ahead) | #233 |
| Shopify App Charts | #11 in Wholesale | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 11, 2024 | May 6, 2026 |
| Languages | 1 | 1 |
| Developer | Clay Commerce | OneStock |
FAQ
Clay • B2B Wholesale Pricing and Velvet: common questions
- Is Clay • B2B Wholesale Pricing or Velvet cheaper?
- Only Clay • B2B Wholesale Pricing lists a free plan. Paid plans start at $25/month for Clay • B2B Wholesale Pricing and $24.99/month for Velvet. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Clay • B2B Wholesale Pricing lists 23 the others don’t mention, such as Analytics, Applications, Auto-sync, Bulk processing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Clay • B2B Wholesale Pricing, Oct 14, 2026 for Velvet; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Clay • B2B Wholesale Pricing, Oct 14, 2026 for Velvet. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.