Choco Up ‑ Growth Insight vs Littledata ‑ The Data Layer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for Choco Up, Nov 4, 2026 for Littledata.
The short answer
- On the Shopify App Store: Choco Up 5.0 from 2 reviews and Littledata 4.8 from 147 reviews.
- Littledata lists 31 features Choco Up’s listing doesn’t mention, including Abandoned cart, Ad spend, Audience segments.
Head to head
Data-driven growth platform for Asia's eCommerce
Ecommerce data platform for GA, GA4 and Facebook CAPI
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Flex
- · $0.35 per order - no monthly minimum
- · 30-day free trial
- · All 9 destinations included
- · Email and chat support
- · Event Editor - no code required
- · Profit Signal for Google Ads and Meta
Scale
- · 1,500 orders included per month
- · All Flex plan features, plus:
- · Headless and Hydrogen support
- · Priority support and private webinars
- · Segment destination included
- · Session Enrichment + Persistent ID
Plus
- · 10,000 orders included per month
- · All Scale plan features, plus:
- · Dedicated account support
- · Guaranteed uptime SLA
- · Managed onboarding and training
- · Multi-store rollups and multi-currency
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLittledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data.
- Double revenue from abandoned cart flows in Klaviyo with better flow triggers
- Enhanced Conversions for customer matching in Google Ads
- No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Choco Up |  Littledata |
|---|---|---|
| Detected stores | Not published | 1,231 |
| Net store change, 28 days | 0 | +5 |
| Stores added, 28 days | Not enough data | 34 |
| Big-brand share | Not enough data | 29% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Choco Up | Littledata |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 2 | 147(ahead) |
| New reviews, 28 days | Not enough data | 4 |
| Reviewers a year or more in | Not enough data | 27% |
Pricing
| Measure | Choco Up | Littledata |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $199/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Choco Up | Littledata |
|---|---|---|
| Shopify category rank | Not enough data | #21 |
| Shopify App Charts | Not on this week’s charts | #20 in Ads |
| Built for Shopify | No | Yes |
| Launched | Jan 13, 2022 | Jan 9, 2017 |
| Languages | Not published | 1 |
| Developer | Choco Up | Littledata |
FAQ
Choco Up and Littledata: common questions
- Which has better reviews, Choco Up or Littledata?
- On the Shopify App Store: Choco Up 5.0 from 2 reviews and Littledata 4.8 from 147 reviews.
- What features does each app list that the other doesn’t?
- Littledata lists 31 the others don’t mention, such as Abandoned cart, Ad spend, Audience segments, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for Choco Up, Nov 4, 2026 for Littledata; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for Choco Up, Nov 4, 2026 for Littledata. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.