Store Health: Audit & Scan vs MerchVitals: Audit & Improve
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Store Health, Oct 13, 2026 for MerchVitals.
The short answer
- Only Store Health lists a free plan.
- Store Health lists 3 features MerchVitals’s listing doesn’t mention, including Custom reports, Notifications, Report scheduling.
Head to head
- Netherlands
- United States
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 4 preview scans, no credit card
- · Store Health score + categories
Monthly Plan
- · Exports: PDF and JSON
- · Saved history + side-by-side compare
- · Scheduled scans + email reports
- · Unlimited scans with full results
Yearly Plan
- · 2 months free vs monthly
- · Best for an annual cleanup
- · Everything in Monthly
- · Price locked for a year
Free
- · 1 included Product Improvement
- · Guarded AI improvement proposals
- · Product listing audits
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStore Health audits eight areas of your store in one read-only scan: theme code, scripts (including leftover code from uninstalled apps), broken links, product SEO, AI visibility, discounts, files and metafields. Issues are ranked by priority, and code issues show the exact file and line, so you or your developer know what to fix first. Scan on demand or on a schedule, compare runs, and export PDF or JSON.
MerchVitals reviews one Shopify product at a time to identify listing readiness issues across content, SEO, images, ALT text, variants, status, and publication. It returns a clear readiness score and prioritized findings. For supported findings, merchants can create guarded Product Improvement proposals, compare current and proposed content side by side, and copy the changes they choose to use.
- Theme & Liquid issues with exact file references
- Script risk and performance checks for heavy or duplicate code
- Metafield cleanup analysis across all owner types
- Product content gap checks for SEO, images, descriptions
- Audit product content, SEO fields, images, ALT text, and variants
- Get a clear readiness score with prioritized findings and recommendations
- See passed checks, review items, and critical issues in one report
- Review product status and online store publication without editing content
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Store Health |  MerchVitals |
|---|---|---|
| Detected stores | 71 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Vehicles & Parts | Not published |
| Top store countries | Netherlands, United States, Germany | Not published |
Reviews
| Measure | Store Health | MerchVitals |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 8 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Store Health | MerchVitals |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19.99/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Store Health | MerchVitals |
|---|---|---|
| Shopify category rank | #71(ahead) | #1012 |
| Shopify App Charts | #8 on Rookies in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Feb 11, 2026 | Aug 6, 2026 |
| Languages | 1 | 1 |
| Developer | Ionia Studio | AMERICAN SOUTHERN IDEATC LLC |
FAQ
Store Health and MerchVitals: common questions
- Is Store Health or MerchVitals cheaper?
- Only Store Health lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Store Health lists 3 the others don’t mention, such as Custom reports, Notifications, Report scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Store Health, Oct 13, 2026 for MerchVitals; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Store Health, Oct 13, 2026 for MerchVitals. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.