Checkout UX Analyst vs Insightto: Shopper Feedback
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Checkout UX Analyst, Nov 9, 2026 for Insightto.
The short answer
- Only Insightto lists a free plan. Paid plans start at $5/month for Checkout UX Analyst and $9.90/month for Insightto.
Head to head
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1 UX Analysis
- · Issues tracker for every audit
Advanced
- · 10 UX Analysis
- · Email when your checkout breaks
- · Issues tracker for every audit
- · Nightly checkout check
Free
- · 10 active survey slots
- · 50 NPS sends in total
- · 50 target survey sends in total
- · AI survey creation
- · Exit Intent NPS
NPS Starter
- · 20 active survey slots
- · 3 NPS survey types
- · 50 target survey sends / month
- · AI survey creation
- · AI-powered intelligent reports
- · Deep NPS analytics panel and report
Premium
- · 200 targeted survey sends per month
- · 3 NPS survey types
- · 50 active survey slots
- · AI survey creation
- · AI-powered intelligent reports
- · Deep NPS analytics panel and report
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYou know your store too well to shop it badly. An AI shopper opens it as a first-time customer, picks a product, and goes through checkout, recording what got in the way: a pop-up over the buy button, a card that will not open, a price that changes at the last step. Each run scores the experience and lists what it found. Our bot repeats the purchase every night and emails you if it's broken.
Insightto helps Shopify merchants understand why visitors leave without buying. Trigger short, low-interruption surveys at key moments such as exit intent, cart abandonment, checkout hesitation, and post-purchase. Use AI to create the right questions and summarize shopper feedback into clear blockers like price, shipping, trust, product fit, and checkout friction.
- Daily automated browser-based checkout tests.
- Test reports, including step-by-step results, screenshots, and videos
- Failure notifications by email.
- AI report generates prioritized optimization roadmaps from visitor feedback
- AI instantly pinpoints the exact customer pain points and roadblocks
- Collects feedback and provides insights immediately for instant fixes
- Generates AI-driven survey questions tailored to your specific page content
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Checkout UX Analyst |  Insightto |
|---|---|---|
| Detected stores | Not published | 9 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Sporting Goods |
| Top store countries | Not published | United States |
Reviews
| Measure | Checkout UX Analyst | Insightto |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 6 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Checkout UX Analyst | Insightto |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $5/month(ahead) | $9.90/month |
| Longest free trial | 3 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Checkout UX Analyst | Insightto |
|---|---|---|
| Shopify category rank | #133 | #211 |
| Shopify App Charts | #5 on Pricing moves in Checkout - Other | #20 in Marketing - Other |
| Built for Shopify | No | No |
| Launched | Dec 22, 2025 | Dec 12, 2025 |
| Languages | 1 | 1 |
| Developer | StoreSpark | Insightto |
FAQ
Checkout UX Analyst and Insightto: common questions
- Is Checkout UX Analyst or Insightto cheaper?
- Only Insightto lists a free plan. Paid plans start at $5/month for Checkout UX Analyst and $9.90/month for Insightto. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Checkout UX Analyst, Nov 9, 2026 for Insightto; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Checkout UX Analyst, Nov 9, 2026 for Insightto. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.