Checkout B | Checkout Upsells vs Comet: Campaign Funnel Builder

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Checkout B, Oct 13, 2026 for Comet.

The short answer

  • On the Shopify App Store: Checkout B 5.0 from 6 reviews and Comet 5.0 from 3 reviews.
  • Only Comet lists a free plan. Paid plans start at $199/month for Checkout B and $49/month for Comet.
  • Comet lists 25 features Checkout B’s listing doesn’t mention, including A/B testing, AI generation, Analytics.

Head to head

Detected stores

Checkout B: 92
Comet: —

App Store reviews

Checkout B: 6
Comet: 3
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Upsell and cross-sell
  • Checkout - Other
  • Page builder
  • Upsell and cross-sell
Languages
  • English
  • English
Launched
Sep 6, 2023
Feb 24, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
92active installs
  • VICI
  • GoRECON
  • L'Objet-UK
  • Ellie Vail
  • Melanie Auld Jewelry Canada
+87 more
0active installs
Most common store size
1,001-5,000 products21%
—
Top countries
  • United States30%
  • Germany14%
  • United Kingdom7%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

02550SepNovFebAprJunAugFebCheckout B | Checkout Upsells: 1 reviews in September 2023Checkout B | Checkout Upsells: 1 reviews in October 2023Checkout B | Checkout Upsells: 2 reviews in November 2023Checkout B | Checkout Upsells: 1 reviews in March 2024Checkout B | Checkout Upsells: 20 reviews in February 2025Checkout B | Checkout Upsells: 5 reviews in March 2025Checkout B | Checkout Upsells: 23 reviews in April 2025Checkout B | Checkout Upsells: 26 reviews in May 2025Checkout B | Checkout Upsells: 18 reviews in June 2025Checkout B | Checkout Upsells: 5 reviews in July 2025Checkout B | Checkout Upsells: 5 reviews in August 2025Checkout B | Checkout Upsells: 1 reviews in February 2026Comet: Campaign Funnel Builder: 3 reviews in March 2025Comet: Campaign Funnel Builder: 1 reviews in April 2025
Checkout BCometCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$199/month
From $0 to $249/month
Plans
Checkout Plus$199/month
7-day free trial
  • · Access to all features
  • · Advanced Branding (Custom CSS + Fonts)
  • · Analytics
  • · Checkout Upsells
  • · Customize Thank you & Order Status Pages
  • · Customize Thank you & Order Status Pages
InstallFree
  • · Test features in preview mode
Starter$49/month
7-day free trial
  • · 10,000 monthly sessions
  • · 14+ customizable sections
  • · Boost CVR 2 with tailored product pages
  • · Experiment with up to 5 funnel AB tests
  • · Increase AOV with promotions & upsell
  • · Increase CRV 1 with custom landing pages
Growth$99/month
7-day free trial
  • · 25 A/B tests
  • · 3 Shopify Parent Stores
  • · 5 team members
  • · 50,000 monthly sessions
  • · Launch Micro-stores with Claude & Codex
  • · Unlimited micro-stores
Pro$249/month
  • · 200,000 monthly sessions
  • · Bulk Micro-store generation for creators
  • · Connect multiple parent Shopify stores
  • · Launch Micro-stores with Claude & Codex
  • · Unlimited A/B test tests
  • · Unlimited team members
Coverage
26 of 51 features51%
38 of 51 features75%
Unique strengths
  • Checkout upsell
  • Custom rules
  • Frequently bought together
  • Gift wrap
  • +9 more
  • A/B testing
  • AI generation
  • Analytics
  • APIs and webhooks
  • +21 more
Page builder
0%0/19
100%19/19
Managing pages
0%0/15
100%15/15
Page types
0%0/4
100%4/4
Upsell and cross-sell
81%26/32
59%19/32
Analytics
67%4/6
67%4/6
Customization
80%12/15
73%11/15
Offers and recommendations
91%10/11
36%4/11
131325onlybothonly
Checkout BComet51 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Checkout B5.0(6)Comet5.0(3)
Works with also listed by another
  • Checkout
  • Customer accounts
  • Search & Discovery
  • Meta Marketing API
  • Instagram

Messaging

Checkout B5.0(6)Comet5.0(3)
How it sells itself

Checkout Builder gives Shopify Plus merchants full control over Checkout with high-converting, extensible blocks. Add upsells, cross-sells, trust badges, custom messaging, dynamic content, and conditional logic—no code required. Built on Shopify Checkout Extensibility, it’s fast, secure, upgrade-safe, and fully compatible with Shopify updates.

Sending paid social traffic to your PDP or homepage limits conversion potential. Comet lets you build campaign-specific checkout-stores — dedicated landing pages, bespoke product pages & checkout flows that match your campaign. Products, inventory, and orders sync with Shopify automatically. Each store gets its own URL and tracking. Brands using Comet see major improvements in CAC and conversion rates.

Key points
  • Increase revenue w/ ROI-focused elements: conditional upsells, upgrades, & more.
  • Add your branding to checkout with our advanced branding editor & live preview.
  • Increase conversion with free shipping upsells & dynamic content for trust.
  • Incorporate custom fields for gift messages, delivery notes, etc.
  • Build tailored social commerce funnels for social ads or influencers.
  • Customize every step of the funnel with our no-code drag&drop builder.
  • Track sales, conversion rates and ROI in real time with built-in analytics.
  • Create co-branded influencer, affiliate and video shops with custom branding.
Screenshots
Checkout Extensions - Flexible Styling
Checkout Extensions - Checkout UpsellsCheckout Extensions - Advanced Branding EditorCheckout Extensions - Checkout Widget Analytics
Free templates for influencer, social ads and more
Easily build with sections and drag&drop, no coding skillsUnique customer journeys for every campaignBuild stunning social commerce funnels without code

Installed with

Checkout B5.0(6)Comet5.0(3)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureCheckout BComet
Detected stores92as of Nov 7, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Electronics, Home & GardenNot published
Top store countriesUnited States, Germany, United KingdomNot published

Reviews

MeasureCheckout BComet
App Store rating5.0 ★5.0 ★
App Store reviews6(ahead)3
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureCheckout BComet
Free planNot listedYes
Lowest paid monthly plan$199/month$49/month(ahead)
Longest free trial7 days7 days
Plans listed14

Listing

MeasureCheckout BComet
Shopify category rank#161in Checkout - Other#167in Page builder
Shopify App Charts#8 in Checkout - OtherNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 6, 2023Feb 24, 2025
Languages1English1English
DeveloperCheckout BuilderComet Rocks GmbH

FAQ

Checkout B and Comet: common questions

Is Checkout B or Comet cheaper?
Only Comet lists a free plan. Paid plans start at $199/month for Checkout B and $49/month for Comet. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Checkout B or Comet?
On the Shopify App Store: Checkout B 5.0 from 6 reviews and Comet 5.0 from 3 reviews.
What features does each app list that the other doesn’t?
Checkout B lists 13 the others don’t mention, such as Checkout upsell, Custom rules, Frequently bought together, Gift wrap. Comet lists 25 the others don’t mention, such as A/B testing, AI generation, Analytics, APIs and webhooks. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Checkout B, Oct 13, 2026 for Comet; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Checkout B, Oct 13, 2026 for Comet. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.