Checkout B | Checkout Upsells vs CheckoutPro Upsell Customizer

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Checkout B, Jun 3, 2026 for CheckoutPro Upsell Customizer.

The short answer

  • Checkout B lists 14 features CheckoutPro Upsell Customizer’s listing doesn’t mention, including Announcement bar, Click-through rates, Conversion rates.

Head to head

Detected stores

Checkout B: 90
CheckoutPro Upsell Customizer: —

App Store reviews

Checkout B: 6
CheckoutPro Upsell Customizer: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Upsell and cross-sell
  • Checkout - Other
  • Upsell and cross-sell
  • Checkout - Other
Languages
  • English
  • English
Launched
Sep 6, 2023
May 15, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
90active installs
  • VICI
  • GoRECON
  • L'Objet-UK
  • Ellie Vail
  • Melanie Auld Jewelry Canada
+85 more
0active installs
Most common store size
1,001-5,000 products21%
—
Top countries
  • United States30%
  • Germany14%
  • United Kingdom7%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

02550SepNovFebAprJunAugFebCheckout B | Checkout Upsells: 1 reviews in September 2023Checkout B | Checkout Upsells: 1 reviews in October 2023Checkout B | Checkout Upsells: 2 reviews in November 2023Checkout B | Checkout Upsells: 1 reviews in March 2024Checkout B | Checkout Upsells: 20 reviews in February 2025Checkout B | Checkout Upsells: 5 reviews in March 2025Checkout B | Checkout Upsells: 23 reviews in April 2025Checkout B | Checkout Upsells: 26 reviews in May 2025Checkout B | Checkout Upsells: 18 reviews in June 2025Checkout B | Checkout Upsells: 5 reviews in July 2025Checkout B | Checkout Upsells: 5 reviews in August 2025Checkout B | Checkout Upsells: 1 reviews in February 2026
Checkout BCheckoutPro Upsell CustomizerCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$199/month
—
Plans
Checkout Plus$199/month
7-day free trial
  • · Access to all features
  • · Advanced Branding (Custom CSS + Fonts)
  • · Analytics
  • · Checkout Upsells
  • · Customize Thank you & Order Status Pages
  • · Customize Thank you & Order Status Pages
Free
Coverage
26 of 29 features90%
15 of 29 features52%
Unique strengths
  • Announcement bar
  • Click-through rates
  • Conversion rates
  • Gift wrap
  • +10 more
  • Bundles
  • Product page upsell
  • Sticky cart
Upsell and cross-sell
90%26/29
52%15/29
Analytics
100%4/4
0%0/4
Customization
86%12/14
79%11/14
Offers and recommendations
91%10/11
36%4/11
14123onlybothonly
Checkout BCheckoutPro Upsell Customizer29 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Customer accounts
  • Search & Discovery
—
How it sells itself

Checkout Builder gives Shopify Plus merchants full control over Checkout with high-converting, extensible blocks. Add upsells, cross-sells, trust badges, custom messaging, dynamic content, and conditional logic—no code required. Built on Shopify Checkout Extensibility, it’s fast, secure, upgrade-safe, and fully compatible with Shopify updates.

Checkout Editor helps merchants customize and optimize their checkout experience with powerful conversion-focused features. Add quantity editors, product upsells, Trustpilot reviews, trust badges, shipping insurance, countdown timers, and more directly into checkout.

Key points
  • Increase revenue w/ ROI-focused elements: conditional upsells, upgrades, & more.
  • Add your branding to checkout with our advanced branding editor & live preview.
  • Increase conversion with free shipping upsells & dynamic content for trust.
  • Incorporate custom fields for gift messages, delivery notes, etc.
  • Add upsells and cross-sells directly inside checkout
  • Show Trustpilot reviews to build trust and increase sales
  • Add checkout timers to reduce cart abandonment
  • Offer shipping insurance for higher customer confidence
Screenshots
Checkout Extensions - Flexible Styling
Checkout Extensions - Checkout UpsellsCheckout Extensions - Advanced Branding EditorCheckout Extensions - Checkout Widget Analytics
checkout
checkoutcheckoutcheckout

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureCheckout BCheckoutPro Upsell Customizer
Detected stores90as of Nov 3, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Electronics, Home & GardenNot published
Top store countriesUnited States, Germany, United KingdomNot published

Reviews

MeasureCheckout BCheckoutPro Upsell Customizer
App Store rating5.0 ★Not published
App Store reviews6Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureCheckout BCheckoutPro Upsell Customizer
Free planNot listedNot listed
Lowest paid monthly plan$199/monthNo monthly plan listed
Longest free trial7 daysNot listed
Plans listed1Not published

Listing

MeasureCheckout BCheckoutPro Upsell Customizer
Shopify category rank#160in Checkout - Other#631in Upsell and cross-sell
Shopify App Charts#8 in Checkout - OtherNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 6, 2023May 15, 2026
Languages1English1English
DeveloperCheckout BuilderZoww Apps

FAQ

Checkout B and CheckoutPro Upsell Customizer: common questions

What features does each app list that the other doesn’t?
Checkout B lists 14 the others don’t mention, such as Announcement bar, Click-through rates, Conversion rates, Gift wrap. CheckoutPro Upsell Customizer lists 3 the others don’t mention, such as Bundles, Product page upsell, Sticky cart. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Checkout B, Jun 3, 2026 for CheckoutPro Upsell Customizer; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Checkout B, Jun 3, 2026 for CheckoutPro Upsell Customizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.