PixelProof: ChatGPT Ads Pixel vs Nabu: Google Ads Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Nabu is detected on 31× as many Shopify stores as PixelProof: 2,928 vs 95 as of Nov 8, 2026.
- Only PixelProof lists a free plan. Paid plans start at $249/month for PixelProof and $19.99/month for Nabu.
- Nabu lists 11 features PixelProof’s listing doesn’t mention, including Abandoned cart, Activity tracking, Analytics dashboard.
Head to head
Google Ads Conversion Pixel for Google Conversion Tracking
- United States
- Slovakia
- Romania
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · ChatGPT & OpenAI Ads pixel, no code
- · Consent-aware & GDPR-compliant
- · Event Match Quality score
- · Live pixel health panel
- · Reconciles against real Shopify orders
- · Server-side Conversions API forwarding
Run ChatGPT Ads
- · Alerts when tracking or delivery breaks
- · Bids and budgets tuned in your account
- · Campaigns built in your own Ads Manager
- · Orders tied to ChatGPT clicks by product
- · Product carousels and chat-answer ads
- · Revenue, ROAS and landing-page insights
Explorer
- · Agency & MCC account support
- · Duplicate conversion protection
- · Error-free Google Ads tracking
- · Google Tag (gtag) install
- · No theme file or code changes
- · Purchase and conversion tracking
Advanced
- · Add to cart tracking
- · Begin checkout Tracking
- · Checkout Extensibility
- · Conversions with Cart Data
- · Five 1-click automatic pixel creation
- · Post-purchase tracking
Plus
- · Analytics & Checkout Extensibility
- · Begin checkout & Add to cart tracking
- · Conversions with Cart Data
- · Post-purchase tracking
- · Priority Support
- · Purchase and conversion tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThis app installs your ChatGPT and OpenAI Ads tracking in one click, with no theme edits. It forwards every conversion through OpenAI's server-side Conversions API, so sales are properly attributed and not affected by ad blockers or browser limits.
Manual Google Ads conversion tracking can miss or double-count sales. Nabu installs the Google Ads pixel in 1 click via Google Tag (gtag), no theme edits. Google Ads enhanced conversions send privacy-safe first-party data. Google Ads events cover purchases, add to cart, checkout and post-purchase upsells. Set your Google Ads conversion value with or without shipping and tax.
- Install your ChatGPT and OpenAI Ads pixel in one click, with no theme code
- Forward conversions server-side so ad blockers and iOS cannot affect attribution
- See a live health score confirming your tracking is actually working
- Reconcile tracked conversions against your real Shopify orders
- Fix tracking errors like duplicate conversions & missing conversion values.
- Enhanced conversions support - send first-party data in a privacy-safe way.
- Post Purchase Upsell Conversion Tracking, Track Shipping & Taxes accurately.
- 1-click integration with Google Ads. Support for Agency/MCC accounts.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  PixelProof |  Nabu |
|---|---|---|
| Detected stores | 95 | 2,928(ahead) |
| Net store change, 28 days | +2 | −46 |
| Stores added, 28 days | 2 | 32(ahead) |
| Big-brand share | Not enough data | 17% |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Slovakia, Romania | United States, United Kingdom, Germany |
Reviews
| Measure | PixelProof | Nabu |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 488 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 25% |
Pricing
| Measure | PixelProof | Nabu |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $249/month | $19.99/month(ahead) |
| Longest free trial | 3 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | PixelProof | Nabu |
|---|---|---|
| Shopify category rank | #96 | #32(ahead) |
| Shopify App Charts | #7 on Pricing moves in Ads | #6 in Ads |
| Built for Shopify | No | Yes |
| Launched | Aug 8, 2026 | Jul 18, 2017 |
| Languages | 1 | 8 |
| Developer | xpay✦ Commerce | AdNabu Global, Inc. |
FAQ
PixelProof and Nabu: common questions
- Which is more popular, PixelProof or Nabu?
- Nabu is detected on 31× as many Shopify stores as PixelProof: 2,928 vs 95 as of Nov 8, 2026.
- Is PixelProof or Nabu cheaper?
- Only PixelProof lists a free plan. Paid plans start at $249/month for PixelProof and $19.99/month for Nabu. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PixelProof lists 3 the others don’t mention, such as AI targeting, Platform, Product category. Nabu lists 11 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics dashboard, Behavior. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.