Charm: Loyalty Program Rewards vs Repeat: Loyalty Points Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Charm, Nov 4, 2026 for Repeat.
The short answer
- Both list a free plan. Paid plans start at $15/month for Charm and $29/month for Repeat.
- Charm lists 24 features Repeat’s listing doesn’t mention, including Affiliate programs, Cash back, Cash back programs.
Head to head
- India
- Slovakia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Every loyalty feature included
- · No per-order or transaction fees
- · Points, tiers, referrals & memberships
- · Up to 250 orders / month
Starter
- · Every loyalty feature included
- · No per-order or transaction fees
- · Points, tiers, referrals & memberships
- · Priority support
- · Up to 1,500 orders / month
Growth
- · Every loyalty feature included
- · No per-order or transaction fees
- · Points, tiers, referrals & memberships
- · Priority support
- · Up to 5,000 orders / month
Unlimited
- · Every loyalty feature included
- · No per-order or transaction fees
- · Points, tiers, referrals & memberships
- · Priority support
- · Unlimited orders
Free
- · 250 orders a month
- · Klaviyo events
- · Points on orders and actions
- · Rewards launcher and panel
- · Rewards page in customer accounts
- · Spend points in the cart and drawer
Growth
- · 1,000 orders a month
- · Everything in Free
- · VIP tiers with multipliers and tags
Repeat
- · 3,000 orders a month
- · Everything in Growth
Scale
- · 10,000 orders a month
- · Everything in Repeat
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCharm is a loyalty and rewards program built for repeat customers. Shoppers earn points on orders, signups, and birthdays, and redeem them for discounts, free shipping, free products, or store credit. Add VIP tiers, punch cards, cashback, and recurring paid memberships. It shows in your storefront widget, in cart, at checkout, in POS, and in a customer account Loyalty Hub.
Repeat adds loyalty points and rewards to your store. Customers earn points on every paid online and POS order, plus bonuses for creating an account, joining your newsletter and their fifth order. Signed-in shoppers pick how many points to spend with a slider in the cart or cart drawer, and a Shopify Function applies the discount, so no codes are created or leaked.
- Reward customers with points, referrals, birthday perks, and VIP tiers
- Sell paid memberships with member-only perks and recurring rewards
- Redeem points for discounts, free shipping, free products, or store credit
- Show loyalty in your storefront, checkout, thank-you page, and accounts
- Points on paid orders, sign-ups, newsletter consent and a fifth-order bonus
- Customers spend points with a slider in the cart or cart drawer, no codes
- Rewards launcher, panel and product page points styled from your theme
- VIP tiers that raise earn rates and tag your top customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Charm | |
|---|---|---|
| Detected stores | 4 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Electronics, Home & Garden | Not published |
| Top store countries | India, Slovakia | Not published |
Reviews
| Measure | Charm | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 10 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Charm and Repeat: common questions
- Is Charm or Repeat cheaper?
- Both list a free plan. Paid plans start at $15/month for Charm and $29/month for Repeat. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Charm lists 24 the others don’t mention, such as Affiliate programs, Cash back, Cash back programs, Commission. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Charm, Nov 4, 2026 for Repeat; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Charm, Nov 4, 2026 for Repeat. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.