Charm Builder vs Pencil: Custom jewelry apps
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: Charm Builder 5.0 from 1 reviews and Pencil 5.0 from 3 reviews.
- Paid plans start at $30/month for Charm Builder and $199/month for Pencil.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Premier
- · Custom charm & chain image uploads
- · Full palette & translations
- · Necklace, bracelet, chain & anklet
- · Popup & Inline display
- · Priority email support
- · Unlimited metals, chains & charms
Ultimate
- · Everything in Premier
- · Google Analytics tracking
- · Highest priority support
- · Meta (Facebook) Pixel tracking
- · Shopify Flow integration
- · Unlimited builders
Pencil Shop Plus
Pencil Shop Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCharm Builder lets your customers design their own charm necklaces, bracelets and anklets right on your product pages. They pick a chain length and metal, then add letters, birthstones and charms while seeing a live preview and running price. You add your own metals, chains, charms and prices, and style the builder to match your store.
Pencil is an all-in-one custom jewelry design platform. Add multiple apps including a ring builder, custom design builder and pendant builder to your website. Turn anonymous website visitors into known leads with Pencil's lead capture tool. Create made-to-order designs by publishing them directly to your website as shoppable products.
- Let shoppers design custom charm jewellery right on your product pages
- Add your own metals, chains, charms, letters and birthstones with prices
- Show a live preview and running price as customers build their design
- Turn each design into a made-to-order product that checks out normally
- Publish jewelry designs from Pencil to Shopify instantly with one-click
- Interactive custom jewelry builder on your website
- Custom pricing configuration dashboard
- Set up in minutes without digital agencies or web developers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Charm Builder |  Pencil |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Charm Builder | Pencil |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 3(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Charm Builder | Pencil |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $30/month(ahead) | $199/month |
| Longest free trial | 5 days | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Charm Builder | Pencil |
|---|---|---|
| Shopify category rank | #66 | #35(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 27, 2026 | Feb 23, 2026 |
| Languages | 1 | 1 |
| Developer | SpiderWares | Pencil |
FAQ
Charm Builder and Pencil: common questions
- Is Charm Builder or Pencil cheaper?
- Paid plans start at $30/month for Charm Builder and $199/month for Pencil. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Charm Builder or Pencil?
- On the Shopify App Store: Charm Builder 5.0 from 1 reviews and Pencil 5.0 from 3 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.