Breadcrumbs Uncomplicated vs Rich Breadcrumbs & JSON‑LD

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Breadcrumbs Uncomplicated, Nov 4, 2026 for Rich Breadcrumbs & JSON‑LD.

The short answer

  • Breadcrumbs Uncomplicated lists 3 features Rich Breadcrumbs & JSON‑LD’s listing doesn’t mention, including Metadata optimization, Multi-language, SEO score.

Head to head

App Store reviews

Breadcrumbs Uncomplicated: 35
Rich Breadcrumbs & JSON‑LD: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Add breadcrumb navigation to your collections (2.0 compatible)

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Categories
  • Navigation and menus
  • SEO
  • SEO
  • Navigation and menus
Languages
  • English
  • Spanish
  • English
Launched
Oct 17, 2016
Nov 3, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012MayJulFebMaySepMarJulBreadcrumbs Uncomplicated: 1 reviews in May 2024Breadcrumbs Uncomplicated: 1 reviews in June 2024Breadcrumbs Uncomplicated: 1 reviews in July 2024Breadcrumbs Uncomplicated: 1 reviews in November 2024Breadcrumbs Uncomplicated: 2 reviews in February 2025Breadcrumbs Uncomplicated: 2 reviews in April 2025Breadcrumbs Uncomplicated: 2 reviews in May 2025Breadcrumbs Uncomplicated: 1 reviews in June 2025Breadcrumbs Uncomplicated: 2 reviews in September 2025Breadcrumbs Uncomplicated: 1 reviews in February 2026Breadcrumbs Uncomplicated: 2 reviews in March 2026Breadcrumbs Uncomplicated: 1 reviews in July 2026
Breadcrumbs UncomplicatedRich Breadcrumbs & JSON‑LDCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$5/month
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Plans
Basic$5/month
10-day free trial
Free
Coverage
11 of 14 features79%
11 of 14 features79%
Unique strengths
  • Metadata optimization
  • Multi-language
  • SEO score
  • Analytics
  • Custom CSS
  • Mobile responsive
Navigation and menus
86%6/7
86%6/7
Browsing
100%1/1
100%1/1
Customization
83%5/6
83%5/6
SEO
71%5/7
71%5/7
Monitoring performance
50%1/2
50%1/2
SEO tools
80%4/5
80%4/5
383onlybothonly
Breadcrumbs UncomplicatedRich Breadcrumbs & JSON‑LD14 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

When your customers land on your store, they don't always land on the home page. If they've found you on a search engine, they generally arrive on a product or collection. Breadcrumbs Uncomplicated shows them where they are, and how the current collection fits into the hierarchy of well-categorised products on your store.

Help shoppers understand where they are in your store with clear, clickable breadcrumbs. Create breadcrumb paths from your navigation menus or set rules for products and collections. Customize how breadcrumbs appear on desktop and mobile, including products assigned to multiple collections. Add BreadcrumbList JSON-LD structured data to support search engines in understanding your page hierarchy.

Key points
  • Categorise to make your products easier to find (browse for) and discover
  • Get category-based breadcrumbs from your existing standard Shopify 'Navigation'
  • Add clear breadcrumbs and JSON-LD for each collection in your category tree
  • Simply drag-and-drop in 2.0 themes, or for older 1.0 themes code in an embed
  • Create clear breadcrumbs for product and collection pages.
  • Build breadcrumb paths from menus or custom navigation rules.
  • Set breadcrumb paths for products in multiple collections.
  • Customize breadcrumb styles and mobile display.
Screenshots
Show breadcrumbs on collections and product pages
Finally add the breadcrumb to your pages in Shopify Theme EditorMulti-level category-based breadcrumb to help your customersBreadcrumb reflects the place in your category hierarchy
Breadcrumbs structured data with Google validation
Custom breadcrumbs with Google-ready JSON-LD markupCustom breadcrumbs with Google-ready JSON-LD markupGoogle Rich Results Test for breadcrumbs and JSON-LDGoogle Rich

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBreadcrumbs UncomplicatedRich Breadcrumbs & JSON‑LD
Detected storesNot publishedNot published
Net store change, 28 days0estimated0
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureBreadcrumbs UncomplicatedRich Breadcrumbs & JSON‑LD
App Store rating4.8 ★Not published
App Store reviews35Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBreadcrumbs UncomplicatedRich Breadcrumbs & JSON‑LD
Free planNot listedNot listed
Lowest paid monthly plan$5/monthNo monthly plan listed
Longest free trial10 daysNot listed
Plans listed1Not published

Listing

MeasureBreadcrumbs UncomplicatedRich Breadcrumbs & JSON‑LD
Shopify category rank#29in Navigation and menusNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyYesNo
LaunchedOct 17, 2016Nov 3, 2026
Languages2English, Spanish1English
DeveloperZoom BuzzNorth JS Tech

FAQ

Breadcrumbs Uncomplicated and Rich Breadcrumbs & JSON‑LD: common questions

What features does each app list that the other doesn’t?
Breadcrumbs Uncomplicated lists 3 the others don’t mention, such as Metadata optimization, Multi-language, SEO score. Rich Breadcrumbs & JSON‑LD lists 3 the others don’t mention, such as Analytics, Custom CSS, Mobile responsive. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Breadcrumbs Uncomplicated, Nov 4, 2026 for Rich Breadcrumbs & JSON‑LD; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Breadcrumbs Uncomplicated, Nov 4, 2026 for Rich Breadcrumbs & JSON‑LD. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.