Cartback vs Liftback: AI Cart Recovery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Cartback, Oct 13, 2026 for Liftback.
The short answer
- Only Cartback lists a free plan. Paid plans start at $9.99/month for Cartback and $29/month for Liftback.
- Cartback lists 4 features Liftback’s listing doesn’t mention, including Behavior tracking, Customizable widgets, Exit pop-ups.
Head to head
Free
- · Favicon & inactivity nudges
- · Honest message presets
- · Live on-store nudge preview
- · No fake timers
- · Tab-away
Pro
- · 14-day free trial
- · A/B testing & targeting
- · Exit-intent popup & sticky cart bar
- · Honest countdown bound to a real expiry
- · Recovered-revenue dashboard
Standard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCartback brings shoppers back to an abandoned cart with on-site nudges: a tab-title reminder, an exit-intent popup, and a sticky cart bar. It ties each nudge to a real order, so you can see how much revenue it influenced - counted once, within a stated 60-minute window, never claimed as sole credit. It also includes a recovered-revenue dashboard, A/B testing, and targeting.
Liftback recovers abandoned checkouts the margin-aware way, so you never discount into a loss. For each abandoned checkout it weighs cart value, your margins, and shopper context, then picks the smallest nudge that works: a reminder, urgency, or a discount that never exceeds your ceiling. If nothing clears your margin, it sends nothing.
- Recovered-revenue dashboard: every nudge tied to a real order
- On-site nudges: tab reminder, exit-intent popup, sticky cart bar
- No fake countdowns, no spam, no customer data stored
- A/B test two popup versions, compared per campaign
- Margin-aware decisions: a reminder, urgency, or a capped discount per cart
- Control-verified lift: a permanent holdout proves the revenue is incremental
- A plain-English decision log for every checkout: what we saw, did, why, outcome
- Hard guardrails: max discount, margins, quiet hours, min cart, exclusions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cartback |  Liftback |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Cartback | Liftback |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Cartback and Liftback: common questions
- Is Cartback or Liftback cheaper?
- Only Cartback lists a free plan. Paid plans start at $9.99/month for Cartback and $29/month for Liftback. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cartback lists 4 the others don’t mention, such as Behavior tracking, Customizable widgets, Exit pop-ups, Pop-up builder. Liftback lists 4 the others don’t mention, such as Automated workflows, Custom discount codes, Discount offers, Email reminders. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Cartback, Oct 13, 2026 for Liftback; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Cartback, Oct 13, 2026 for Liftback. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.