CartAI Upsell ‑ Ourava vs RetainAI: Cart Recovery

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Both list a free plan. Paid plans start at $29/month for CartAI Upsell and $29/month for RetainAI.
  • RetainAI lists 5 features CartAI Upsell’s listing doesn’t mention, including Abandoned cart, Analytics, Email requests.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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—
Categories
  • Email marketing
  • Product reviews
  • Email marketing
Languages
  • English
  • English
Launched
Jun 2, 2026
Jun 1, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $89/month
From $0 to $79/month
Plans
FreeFree
  • · 2 AI upsell emails
  • · 30-day dashboard: sends, upsells & reven
  • · AI upsell copy from order line items
  • · Combined-shipping draft order links
  • · Email logs with subject, body & AI prom
  • · System sender (sam@ouravatar.app)
Pro$29/month
  • · 30-day dashboard: sends, upsells & reven
  • · AI upsell copy from order line items
  • · Accessory catalog from collection or pro
  • · Combined-shipping draft order links
  • · Custom verified sender domain
  • · Email logs with subject, body & AI promp
Business$89/month
  • · 30-day dashboard: sends, upsells & reven
  • · AI upsell copy from order line items
  • · Accessory catalog from collection or pro
  • · Combined-shipping draft order links
  • · Custom verified sender domain
  • · Email logs with subject, body & AI promp
FreeFree
  • · 50 emails per month
  • · AI-written abandoned cart recovery email
  • · RetainAI branded email footer
Pro$29/month
7-day free trial
  • · 1,000 emails per month
  • · Full 3-email recovery cadence
  • · One-click loyalty with discount codes
  • · Post-purchase review requests
Growth$79/month
7-day free trial
  • · 10,000 emails per month
  • · Everything in Pro
  • · Multi-store and priority support
Coverage
4 of 9 features44%
8 of 9 features89%
Unique strengths
  • Product recommendations
  • Abandoned cart
  • Analytics
  • Email requests
  • Product reviews
  • +1 more
Email marketing
50%4/8
88%7/8
Campaign types
50%2/4
75%3/4
Managing campaigns
50%2/4
100%4/4
Product reviews
0%0/1
100%1/1
Ways to collect reviews
0%0/1
100%1/1
135onlybothonly
CartAI UpsellRetainAI9 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

CartAI Upsell helps merchants suggest one relevant accessory after a customer completes a paid order. The app reads order line items, applies the merchant’s accessory catalog settings, writes a short plain-text email in the chosen assistant tone, creates a Shopify draft order with combined shipping, and logs each send for review and attribution.

RetainAI bundles three retention engines for small Shopify stores: AI-written abandoned cart recovery, post-purchase review request emails, and one-click loyalty with auto-issued Shopify discount codes. Built for stores that would otherwise install three separate apps for these jobs. Every recovery email is written by Claude AI using the customer's name and the line items in their cart.

Key points
  • Generate AI accessory recommendations based on paid order line items
  • Send combined-shipping draft order links directly to customer emails
  • Merchant controls for assistant tone and product catalog
  • Provide detailed audit logs for prompts, email content, and revenue tracking
  • AI cart recovery: 3 emails at 1, 24, 72 hours, personalized to each cart
  • Post-purchase review requests sent 7 days after fulfillment, personalized by AI
  • One-click loyalty with auto-issued discount codes and zero theme edits
Screenshots
CartAI Upsell dashboard with AI recommendations, email workflow
AI dashboard showing post-purchase accessory recommendation andLogs showing AI-generated email detailCatalog settings for accessory products
Dashboard view of recovered carts and revenue
Loyalty card with customer points and reward thresholdClean dashboard showing empty state of the appClick-to-expand showing the email body inline

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureCartAI UpsellRetainAI
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureCartAI UpsellRetainAI
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureCartAI UpsellRetainAI
Free planYesYes
Lowest paid monthly plan$29/month$29/month
Longest free trialNot listed7 days
Plans listed33

Listing

MeasureCartAI UpsellRetainAI
Shopify category rank#407in Email marketing#404(ahead)in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 2, 2026Jun 1, 2026
Languages1English1English
DeveloperCoreLinkOuttaApps

FAQ

CartAI Upsell and RetainAI: common questions

Is CartAI Upsell or RetainAI cheaper?
Both list a free plan. Paid plans start at $29/month for CartAI Upsell and $29/month for RetainAI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
CartAI Upsell lists 1 the others don’t mention, such as Product recommendations. RetainAI lists 5 the others don’t mention, such as Abandoned cart, Analytics, Email requests, Product reviews. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.