Cart Upsell vs ICU• In Cart Upsell Cross Sell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Cart Upsell, Nov 9, 2026 for ICU• In Cart Upsell Cross Sell.
The short answer
- Only ICU• In Cart Upsell Cross Sell lists a free plan. Paid plans start at $9.99/month for Cart Upsell and $9.99/month for ICU• In Cart Upsell Cross Sell.
- ICU• In Cart Upsell Cross Sell lists 25 features Cart Upsell’s listing doesn’t mention, including A/B testing, AI recommendations, Automatic discounts.
Head to head
Increase AOV with Upsell & Cross-sells without Popups Using AI
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
Free Plan
- · "Powered by InCart Upsell" watermark
- · 1 upsell offer only
Shopify BASIC User
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Shopify GROW User
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Shopify ADVANCED
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCart Upsell steigert deinen Bestellwert durch native Angebote, exklusiv entwickelt für deine Warenkorb-Seite. Dank intelligenter Theme-Kompatibilität fügt sich die Box nahtlos ein. Passe das Layout flexibel an: Ob smart-minimalistisch oder vollumfänglich mit allen Produktdetails. Wähle zusätzlich aus 8 Mengenauswahl-Stilen und personalisiere Farben sowie Schriften bis ins letzte Detail.
Boost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard.
- Fokus auf die Warenkorb-Seite: Zeige passgenaue Upsells vor dem Checkout.
- 100% native Theme-Integration: Wirkt wie ein natürlicher Teil deines Shops.
- Maximale Design-Kontrolle: Passe das Upsell-Layout perfekt an dein Theme an.
- Echtzeit-Dashboard: Verfolge deinen zusätzlichen Umsatz auf einen Blick.
- Maximize AOV with upsells & cross sells on cart page, AJAX carts & product pages
- Set triggers & rules for efficiently targeted cart upsell & cross-sell offers
- Drive extra revenue with frequently bought together & related product offers
- Fine-tune upsell cart strategies with a smart, easy to read analytics dashboard
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cart Upsell |  ICU• In Cart Upsell Cross Sell |
|---|---|---|
| Detected stores | Not published | 1,240 |
| Net store change, 28 days | 0 | −14 |
| Stores added, 28 days | Not enough data | 21 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Cart Upsell | ICU• In Cart Upsell Cross Sell |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 584 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Cart Upsell | ICU• In Cart Upsell Cross Sell |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 7 days | 30 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Cart Upsell | ICU• In Cart Upsell Cross Sell |
|---|---|---|
| Shopify category rank | #977 | #183(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 29, 2026 | Dec 8, 2015 |
| Languages | 2 | 1 |
| Developer | GoezPri | In Cart Upsell |
FAQ
Cart Upsell and ICU• In Cart Upsell Cross Sell: common questions
- Is Cart Upsell or ICU• In Cart Upsell Cross Sell cheaper?
- Only ICU• In Cart Upsell Cross Sell lists a free plan. Paid plans start at $9.99/month for Cart Upsell and $9.99/month for ICU• In Cart Upsell Cross Sell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ICU• In Cart Upsell Cross Sell lists 25 the others don’t mention, such as A/B testing, AI recommendations, Automatic discounts, Bundles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Cart Upsell, Nov 9, 2026 for ICU• In Cart Upsell Cross Sell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Cart Upsell, Nov 9, 2026 for ICU• In Cart Upsell Cross Sell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.