Carpe Messaging: Email & SMS vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Carpe Messaging, Nov 11, 2026 for Shopify Messaging.
The short answer
- Only Carpe Messaging lists a free plan.
- Carpe Messaging lists 38 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails.
Head to head
Email marketing made for commerce
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1,000 emails a month included
- · Email campaigns and automations
- · Import Klaviyo data, templates and flows
- · Never pay for profiles or list size
- · No app branding in emails or forms
- · Pop-ups, sign-up forms and back-in-stock
Carpe Messaging
- · 25,000 emails a month included
- · Back-in-stock emails to shoppers
- · EVERYTHING in Free, plus:
- · Every sign-up address verified
- · Reply to texts from a shared inbox
- · SMS campaigns and automations
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmail deliverability is a habit, not a feature. Carpe Messaging sends only to confirmed addresses and checks consent as each message goes out. In the off-season, pause people instead of “suppressing” them, and resume when ready. Ready-made automations cover welcome, abandoned checkout, browsing, cart and win-back, and an email added to an evergreen automation reaches everyone in it.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Describe an audience and Talaria drafts it, or connect your own AI assistant
- Pause a person, a segment or a list for the off-season and resume when ready
- Shopify discounts: one per person, nothing to type, with an expiry you choose
- Texts: get a number and carrier approval in the app, reply from a shared inbox
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Messaging | |
|---|---|---|
| Detected stores | Not published | 118 |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Japan, Hong Kong |
Reviews
| Measure | Shopify Messaging | |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 4,833 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | Shopify Messaging | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Shopify Messaging | |
|---|---|---|
| Shopify category rank | Not enough data | #12 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 10, 2026 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Carpe Per Diem, Inc. | Shopify |
FAQ
Carpe Messaging and Shopify Messaging: common questions
- Is Carpe Messaging or Shopify Messaging cheaper?
- Only Carpe Messaging lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Carpe Messaging lists 38 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. Shopify Messaging lists 2 the others don’t mention, such as Custom code, Tagging. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Carpe Messaging, Nov 11, 2026 for Shopify Messaging; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Carpe Messaging, Nov 11, 2026 for Shopify Messaging. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.