Campaign Builder vs ROASCraft: Meta Ads with AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Paid plans start at $39/month for Campaign Builder and $149/month for ROASCraft.
- ROASCraft lists 11 features Campaign Builder’s listing doesn’t mention, including Automated campaigns, Behavior, Bid optimization.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1 Feeds / Markets
- · 500 SKUs
- · AI Background Removal
- · Adaptive Ads / Design Rules
- · Live Chat and email support
Essential
- · 3 Feeds / Markets
- · 5,000 SKUs
- · AI Background Removal
- · Adaptive Ads / Design Rules
- · Live Chat and email support
Growth
- · 10,000 SKUs
- · 5 Feeds / Markets
- · AI Background Removal
- · Adaptive Ads / Design Rules
- · Live Chat and email support
Scale
- · 10 Feeds / Markets
- · 50,000 SKUs
- · AI Background Removal
- · Adaptive Ads / Design Rules
- · Live Chat and email support
Growth
- · 8% usage-based fee
- · Manage $3k–$5k/month in ad spend
- · Priority support via ticketing
Scale
- · 5% usage-based fee
- · Dedicated Growth Manager
- · Manage $5,000+/month in ad spend
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning DPA campaigns can be both expensive and time-consuming. Campaign Builder offers a user-friendly builder that lets you put your creative touch on your DPA campaigns. We make it easy to get started with DPA campaigns. Choose your market, customize your default template and launch DPA campaigns in no time!
ROASCraft is a Facebook Ads Pro plugin that builds and optimizes Meta campaigns end-to-end in one click. Discover winning products with full-catalog ASC, auto-group SKUs by persona/use case, and retarget high-intent visitors. Budgets shift daily to ROAS leaders while giving underperformers room to rebound. A clean dashboard shows funnel metrics and product-level insights —removing guesswork and growing ROAS
- Design creatives for 1,000s of products with a user-friendly editor
- With adaptive design, you don’t have to worry about resizing or reformatting ads
- Choose creative based on a set of conditions (date + product data)
- One-click Facebook ad & Instagram ad setup
- Daily campaign audits and smart budget shifts
- Auto-launch ASC, DPA & Retargeting campaigns
- AI-built collections from top-performing products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Campaign Builder |  ROASCraft |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Campaign Builder | ROASCraft |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Campaign Builder | ROASCraft |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $39/month(ahead) | $149/month |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | Campaign Builder | ROASCraft |
|---|---|---|
| Shopify category rank | Not enough data | #192 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 9, 2026 | Jul 23, 2025 |
| Languages | 1 | 1 |
| Developer | Campaign Builder | Unthinkable Solutions |
FAQ
Campaign Builder and ROASCraft: common questions
- Is Campaign Builder or ROASCraft cheaper?
- Paid plans start at $39/month for Campaign Builder and $149/month for ROASCraft. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Campaign Builder lists 2 the others don’t mention, such as Platform, Templates. ROASCraft lists 11 the others don’t mention, such as Automated campaigns, Behavior, Bid optimization, Click-through rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.