Camouflage: Hide Sold Variants vs Varia ‑ variants on collection
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Camouflage, Oct 13, 2026 for Varia.
The short answer
- On the Shopify App Store: Camouflage 5.0 from 277 reviews and Varia 4.2 from 38 reviews.
- Only Camouflage lists a free plan. Paid plans start at $7/month for Camouflage and $29.99/month for Varia.
- Camouflage lists 2 features Varia’s listing doesn’t mention, including Conditional logic, Custom CSS.
Head to head
Hide out of stock variants from the product page
Show variants on collection pages as separate products
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Filter sold out items on collection page
- · Hides variants with 1 product option
- · Supports all Shopify free themes
- · Unpublish 100 soldout product's variants
- · Works with dropdowns and swatch options
Basic Plan
- · Chat & Email support
- · Free plan +
- · Hide specific variants Up to 5 products
- · Supports all product options
- · Unpublish 1K soldout product's variants
Pro Plan
- · Basic Plan +
- · Hide Quick View variants
- · Hide unlimited specific variants
- · Other sales channels and catalog support
- · Priority Chat & Email support
- · Unpublish 5K soldout product's variants
Enterprise Plan
- · Custom setup for theme, logic, etc.
- · Dedicated dev. support
- · Hide on the home page & collection pages
- · Hide sold variant with image
- · Pro Plan +
- · Unpublish 20K soldout product's variants
Full Access
- · All features included
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSold-out and unavailable variants clutter your product pages, frustrate shoppers, and end up costing you sales. Camouflage cleans this up to create a smoother shopping experience for your customers. Now with instant variant hiding: Camouflage can unpublish sold-out or unavailable variants or any other variants based on your rules/requirements from your sales channels, making them disappear from product pages, search…
With our app you can display product variants as separate products on collection pages. Show all variants (style, color, size etc.) of the product directly on a collection page and link them to a single product which contains all product options (variants). Pick which variants you want to show in which collection. If you offer products in many colors, show them all on a product listing.
- Hide, Disable, Strike-through sold out variants; or apply your own style to them
- Hide any specific variants regardless of inventory level. No need to delete them
- Hide variants based on inventory level and various conditions
- Hide variants when inventory qty is less than x or any condition you like
- Show individual product variants on collection pages as separate products.
- Show all variants automatically or assign variants manually to collections.
- Pick variants to show in a collection e.g.: red colors in the red collection.
- Split products by variants on the collections of your choice.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Camouflage |  Varia |
|---|---|---|
| Detected stores | 498 | Not published |
| Net store change, 28 days | +4 | 0 |
| Stores added, 28 days | 15 | Not enough data |
| Big-brand share | 18% | Not enough data |
| Top store categories | Apparel & Accessories, Sporting Goods, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Camouflage | Varia |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.2 ★ |
| App Store reviews | 277(ahead) | 38 |
| New reviews, 28 days | 5(ahead) | 0 |
| Reviewers a year or more in | 15% | Not enough data |
Pricing
| Measure | Camouflage | Varia |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $7/month(ahead) | $29.99/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Camouflage | Varia |
|---|---|---|
| Shopify category rank | #36(ahead) | #218 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 30, 2021 | Apr 1, 2019 |
| Languages | 1 | 1 |
| Developer | CodeCrux Dev | Gravity Software |
FAQ
Camouflage and Varia: common questions
- Is Camouflage or Varia cheaper?
- Only Camouflage lists a free plan. Paid plans start at $7/month for Camouflage and $29.99/month for Varia. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Camouflage or Varia?
- On the Shopify App Store: Camouflage 5.0 from 277 reviews and Varia 4.2 from 38 reviews.
- What features does each app list that the other doesn’t?
- Camouflage lists 2 the others don’t mention, such as Conditional logic, Custom CSS. Varia lists 2 the others don’t mention, such as In-stock display, Variant upcharges. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Camouflage, Oct 13, 2026 for Varia; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Camouflage, Oct 13, 2026 for Varia. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.