Camouflage: Hide Sold Variants vs Smart Variant Display
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Camouflage, Oct 13, 2026 for Smart Variant Display.
The short answer
- Both list a free plan. Paid plans start at $7/month for Camouflage and $9.99/month for Smart Variant Display.
- Camouflage lists 2 features Smart Variant Display’s listing doesn’t mention, including Custom CSS, Variants display.
Head to head
Hide out of stock variants from the product page
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Filter sold out items on collection page
- · Hides variants with 1 product option
- · Supports all Shopify free themes
- · Unpublish 100 soldout product's variants
- · Works with dropdowns and swatch options
Basic Plan
- · Chat & Email support
- · Free plan +
- · Hide specific variants Up to 5 products
- · Supports all product options
- · Unpublish 1K soldout product's variants
Pro Plan
- · Basic Plan +
- · Hide Quick View variants
- · Hide unlimited specific variants
- · Other sales channels and catalog support
- · Priority Chat & Email support
- · Unpublish 5K soldout product's variants
Enterprise Plan
- · Custom setup for theme, logic, etc.
- · Dedicated dev. support
- · Hide on the home page & collection pages
- · Hide sold variant with image
- · Pro Plan +
- · Unpublish 20K soldout product's variants
Free
- · Out-of-stock display settings
- · Up to 100 active display controls
- · Up to 20 configured products
- · Variant visibility rules
Growth
- · Out-of-stock display settings
- · Up to 2,000 active display controls
- · Up to 300 configured products
- · Variant visibility rules
Pro
- · Out-of-stock display settings
- · Unlimited active display controls
- · Unlimited configured products
- · Variant visibility rules
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSold-out and unavailable variants clutter your product pages, frustrate shoppers, and end up costing you sales. Camouflage cleans this up to create a smoother shopping experience for your customers. Now with instant variant hiding: Camouflage can unpublish sold-out or unavailable variants or any other variants based on your rules/requirements from your sales channels, making them disappear from product pages, search…
Smart Variant Display helps merchants manage how product variant options appear on product pages. Use it to hide sold-out or selected variants, disable options that should remain visible, and apply option styles such as swatches, pills, and image choices. The app is designed for stores that need clearer variant presentation without editing theme code.
- Hide, Disable, Strike-through sold out variants; or apply your own style to them
- Hide any specific variants regardless of inventory level. No need to delete them
- Hide variants based on inventory level and various conditions
- Hide variants when inventory qty is less than x or any condition you like
- Hide sold-out variants from product option selectors.
- Style options as swatches, pills, or image choices.
- Apply display rules to specific product variants.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Camouflage |  Smart Variant Display |
|---|---|---|
| Detected stores | 484 | Not published |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 13 | Not enough data |
| Big-brand share | 17% | Not enough data |
| Top store categories | Apparel & Accessories, Sporting Goods, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Camouflage | Smart Variant Display |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 346 | Not published |
| New reviews, 28 days | 3 | Not enough data |
| Reviewers a year or more in | 19% | Not enough data |
Pricing
| Measure | Camouflage | Smart Variant Display |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $9.99/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Camouflage | Smart Variant Display |
|---|---|---|
| Shopify category rank | #39(ahead) | #445 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 30, 2021 | May 8, 2026 |
| Languages | 1 | 1 |
| Developer | CodeCrux Dev | ixlu |
FAQ
Camouflage and Smart Variant Display: common questions
- Is Camouflage or Smart Variant Display cheaper?
- Both list a free plan. Paid plans start at $7/month for Camouflage and $9.99/month for Smart Variant Display. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Camouflage lists 2 the others don’t mention, such as Custom CSS, Variants display. Smart Variant Display lists 1 the others don’t mention, such as Swatches. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Camouflage, Oct 13, 2026 for Smart Variant Display; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Camouflage, Oct 13, 2026 for Smart Variant Display. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.