BYOB ‑ Build Your Own Bundles vs Upzella: Bundle Builder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for BYOB, Oct 4, 2026 for Upzella.
The short answer
- On the Shopify App Store: BYOB 4.6 from 75 reviews and Upzella 5.0 from 1 reviews.
- BYOB lists 25 features Upzella’s listing doesn’t mention, including BOGO, Build a box, Bulk pricing.
Head to head
Bundle Builder, Multiple Discounts, Bundle Products, BXGY/BOGO
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 300 bundle orders per month
- · Add a custom note, base price, analytics
- · Basic email and live support
- · Fixed price, percentage & tier discounts
- · Integration with cart drawers
- · Latest Cart Transformation for bundles
Standard
- · 500 bundle orders per month
- · Add bundle entry points across store
- · Basic email and live support
- · Everything included in Basic
- · Guided Bundle (v1)
- · Integration with subscription apps
Advance
- · 900 bundle orders per month
- · Add multiple fixed items
- · Developer Template Access / Public API
- · Everything included in Standard
- · Export SKUs Performance Report
- · Priority & developer support
Plus
- · 2000 bundle orders per month
- · Everything included in Advance
- · Highest-Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBYOB - Build Your Own Bundles helps merchants create build-a-box and mix-and-match bundle pages where shoppers choose their own products, unlock discounts, and add the full bundle to cart. It works well for snack boxes, gift boxes, sample packs, variety packs, kits, routines, and stores with large catalogs that need flexible product selection.
Upzella Bundle Builder adds a build-your-own-bundle page to your store. Customers mix and match the products you choose and unlock tiered quantity discounts as the bundle grows, with a live progress bar that encourages bigger baskets. Run BOGO (buy X get Y) offers and optional gift wrap, and source bundles from products, a collection, or tags.
- Support fixed price discounts, tiered discounts, BXGY, multi-conditions
- Bundle exists as a product. Assign it to collections, top menu, or the home page
- Support 2 order formats (single/multi SKU) to sync with your inventory systems.
- Easily customize template in the theme editor. Fully support online store 2.0
- Customers build their own bundle from products you choose — up to 20 per bundle
- Tiered discounts with a live progress bar: "add 2 more to get 10% off"
- Real automatic discounts at checkout — no codes, works with Shop
- Native theme block, no external scripts injected








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | BYOB | Upzella |
|---|---|---|
| Detected stores | 3 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Home & Garden, Sporting Goods | Not published |
| Top store countries | Australia, United Kingdom, United States | Not published |
Reviews
| Measure | BYOB | Upzella |
|---|---|---|
| App Store rating | 4.6 ★ | 5.0 ★(ahead) |
| App Store reviews | 75(ahead) | 1 |
| New reviews, 28 days | 4 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
BYOB and Upzella: common questions
- Which has better reviews, BYOB or Upzella?
- On the Shopify App Store: BYOB 4.6 from 75 reviews and Upzella 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- BYOB lists 25 the others don’t mention, such as BOGO, Build a box, Bulk pricing, Bundles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for BYOB, Oct 4, 2026 for Upzella; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for BYOB, Oct 4, 2026 for Upzella. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.







