By the Numbers ‑ AI Analytics vs Mayainsights
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for By the Numbers, Oct 13, 2026 for Mayainsights.
The short answer
- Only By the Numbers lists a free plan. Paid plans start at $19/month for By the Numbers and $216/month for Mayainsights.
- By the Numbers lists 22 features Mayainsights’s listing doesn’t mention, including AI insights, AI optimization, AI targeting.
Head to head
Metrics, forecasting, prediction, analytics and sales reports.
- United Kingdom
- United States
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · 14 Day Trial of All Features
- · 14+ Ecom Reports
- · 90 Days Data History
- · Overview Dashboard
Starter
- · AI Customer Segmentation
- · AI Forecasting
- · Cohort & LTV Reports
- · Customer Loyalty Analysis
- · Ecom & ROI Reports
- · Email Support
Growth
- · AI Customer Segmentation
- · AI Forecasting
- · Cohort & LTV Reports
- · Customer Loyalty Analysis
- · Ecom & ROI Reports
- · Email Support
Pro
- · All features included, plus:
- · Priority Email & Video Support
- · Video Onboarding Calls
Maya Basic
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAnalytics and reports with pro-level dashboards, reporting, pixel and segments - all in one app. Analyze customer data and get metrics on sales, revenue, profit, loyalty, lifetime - RFM, LTV, CLTV, CAC, ROAS, Cohort and more. Connect your existing data and analytics platforms to improve your understanding of customer behavior across channels.
Chat with your store data in plain English. Ask "Which products are most profitable?" or "What's my true marketing ROAS?" and get instant AI-powered answers. No dashboards to build, no spreadsheets to wrestle with. Maya analyzes your revenue, margins, customers, products, and marketing performance through natural conversation. Stop building reports. Start asking questions.
- Discover Segments, Channels & Products influencing Customer Lifetime Value (LTV)
- Dashboard KPIs: Customers, Sales, Products, Ads, Cohorts, Repurchase Rate & more
- Sync customer lists with 1-click integrations: Google Ads, Klaviyo & more
- Build loyalty, maximize ROAS & stop customers defecting to other brands
- Conversational Analytics: Ask questions in plain English. Get instant AI answers
- Profit & Margin Intelligence: Track profitability by product, category, and time
- Marketing Attribution & ROAS: Connect ad spend to revenue
- Customer & Order Insights: Analyze purchase patterns, cohorts, and LTV
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  By the Numbers |  Mayainsights |
|---|---|---|
| Detected stores | 9 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Not published |
| Top store countries | United Kingdom, United States, Canada | Not published |
Reviews
| Measure | By the Numbers | Mayainsights |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 82 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | By the Numbers | Mayainsights |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month(ahead) | $216/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 1 |
Listing
| Measure | By the Numbers | Mayainsights |
|---|---|---|
| Shopify category rank | #199 | #256 |
| Shopify App Charts | #11 on Featured by Shopify in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 6, 2017 | Aug 20, 2026 |
| Languages | 1 | 1 |
| Developer | Unsupervised LLC | Maya Insights |
FAQ
By the Numbers and Mayainsights: common questions
- Is By the Numbers or Mayainsights cheaper?
- Only By the Numbers lists a free plan. Paid plans start at $19/month for By the Numbers and $216/month for Mayainsights. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- By the Numbers lists 22 the others don’t mention, such as AI insights, AI optimization, AI targeting, Audience segments. Mayainsights lists 6 the others don’t mention, such as Activity tracking, Checkout analytics, Engagement metrics, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for By the Numbers, Oct 13, 2026 for Mayainsights; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for By the Numbers, Oct 13, 2026 for Mayainsights. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.