Buythelook: Shop the Look AI vs Diana ‑ AI Stylist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026 for Buythelook, Nov 5, 2026 for Diana.
The short answer
- Only Diana lists a free plan. Paid plans start at $30/month for Buythelook and $19/month for Diana.
- Diana lists 3 features Buythelook’s listing doesn’t mention, including Carousel, Lookbook, Shop the look.
Head to head
- Germany
- United States
Pro
Free
- · 5 AI-generated outfits/month
- · Diana AI Stylist
- · Outfit dedicated page
- · Shop the look with hotspots
Starter
- · 25 AI-generated outfits/month
- · Diana AI Stylist
- · Outfit dedicated page
- · Shop the look with hotspots
Growth
- · 75 AI-generated outfits/month
- · Diana AI Stylist
- · Outfit dedicated page
- · Shop the look with hotspots
Pro
- · 200 AI-generated outfits/month
- · Diana AI Stylist
- · Outfit dedicated page
- · Shop the look with hotspots
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost fashion shoppers buy one item and leave, because they can't picture what goes with it. Buythelook shows them. Shoppers answer a quick style quiz (occasion, style, budget) and get complete head-to-toe outfits made only from products in your store. One click adds the whole look to cart. Built for apparel, shoes and accessories stores. Products sync automatically, so looks stay up to date.
Diana analyzes your product catalog and automatically creates styled outfit combinations that showcase how your pieces work together. Add "Shop the Look" blocks to any page in one click, letting customers add complete outfits to cart with one click. Diana understands your brand's aesthetic and creates occasion-based looks—from casual weekends to special events.
- AI recommends complete outfits based on customer style quiz answers
- One-click Add Full Look button adds entire outfits to cart instantly
- Customizable widget matches your brand colors and store position
- Dashboard tracks quiz completions, outfit views, and cart clicks
- AI analyzes your catalog and creates styled outfit combinations automatically
- Add shoppable "Shop the Look" blocks to product pages and collections
- Occasion-based outfits for casual, work, events, and seasonal moments
- Outfits update automatically when you add new products to your catalog
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Buythelook |  Diana |
|---|---|---|
| Detected stores | Not published | 4 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories |
| Top store countries | Not published | Germany, United States |
Reviews
| Measure | Buythelook | Diana |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Buythelook | Diana |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $30/month | $19/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 1 | 4 |
Listing
| Measure | Buythelook | Diana |
|---|---|---|
| Shopify category rank | #828 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 26, 2026 | Jan 7, 2026 |
| Languages | 1 | 2 |
| Developer | Buy the look | Katalogo.ai |
FAQ
Buythelook and Diana: common questions
- Is Buythelook or Diana cheaper?
- Only Diana lists a free plan. Paid plans start at $30/month for Buythelook and $19/month for Diana. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Buythelook lists 2 the others don’t mention, such as Click-through rates, Product recommendations. Diana lists 3 the others don’t mention, such as Carousel, Lookbook, Shop the look. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026 for Buythelook, Nov 5, 2026 for Diana; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026 for Buythelook, Nov 5, 2026 for Diana. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.