BundleLab vs COVA Bundle & Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for BundleLab, Nov 5, 2026 for COVA Bundle & Upsell.
The short answer
- Only COVA Bundle & Upsell lists a free plan. Paid plans start at $9.99/month for BundleLab and $9.99/month for COVA Bundle & Upsell.
- BundleLab lists 5 features COVA Bundle & Upsell’s listing doesn’t mention, including Cross-sell bundles, Fixed bundles, Multipacks.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 500 bundle orders per month
- · A/B testing and advanced analytics
- · No commission on sales
- · No overage fees
- · Offer builder and full styling
- · Profitability guardrails
Growth
- · 3,000 bundle orders per month
- · A/B testing and advanced analytics
- · No commission on sales
- · No overage fees
- · Offer builder and full styling
- · Profitability guardrails
Pro
- · 10,000 bundle orders per month
- · A/B testing and advanced analytics
- · No commission on sales
- · No overage fees
- · Offer builder and full styling
- · Profitability guardrails
Free to Install
- · 3 live bundles
- · Basic analytics
- · Countdown timers
- · Email support
- · Quantity discounts & BOGO
- · Revenue Limit: $500/Month
Starter
- · "People bought this" social proof
- · 1 post-purchase offer
- · Collections & scheduling
- · Email Support
- · Free gifts in 5 · Upsells in 3 bundles
- · Mix & Match
Growth
- · 3 post-purchase offers · A/B testing
- · AI assistant
- · All-products targeting · Advanced analyt
- · Customer review cards
- · Everything in Starter
- · Priority Support
Scale
- · A/B testing (4 variants)
- · AI performance insights
- · Everything in Growth
- · Revenue Limit: $10,000/Month
- · Unlimited post-purchase offers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate custom bundles, quantity breaks, and gifts. Estimate profitability, then compare variants with A/B tests. Customize every offer and track revenue, conversion, and profitability. Plans start at $9.99/month. Starter includes 500 bundle orders, with no sales commission. An in-app warning appears at 80%. After exceeding your limit, you have 7 days to upgrade if you want to keep activating new offers.
Turn more of your traffic into bigger orders with Cova Bundles. Launch product bundles, BOGO offers, volume discounts, and free gift promotions in minutes—no code or theme edits required. Works seamlessly with any Shopify store. Add countdown timers and social proof to create urgency, increase conversions, and track every extra dollar generated in your dashboard.
- Créez des bundles, remises par quantité, cadeaux et offres BOGO
- Personnalisez couleurs, cartes, badges et textes pour chaque offre
- Comparez vos variantes avec les tests A/B et suivez leur rentabilité
- Create volume discounts and targeted upsells for products or collections
- Set flexible pricing with percentage, fixed, or per-unit discounts
- Customize bundle design to perfectly match your store’s look and feel
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BundleLab |  COVA Bundle & Upsell |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | BundleLab | COVA Bundle & Upsell |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 4 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | BundleLab | COVA Bundle & Upsell |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | BundleLab | COVA Bundle & Upsell |
|---|---|---|
| Shopify category rank | #195 | #147(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 28, 2026 | May 11, 2026 |
| Languages | 2 | 7 |
| Developer | Social-mark | Cova Apps |
FAQ
BundleLab and COVA Bundle & Upsell: common questions
- Is BundleLab or COVA Bundle & Upsell cheaper?
- Only COVA Bundle & Upsell lists a free plan. Paid plans start at $9.99/month for BundleLab and $9.99/month for COVA Bundle & Upsell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BundleLab lists 5 the others don’t mention, such as Cross-sell bundles, Fixed bundles, Multipacks, Physical products. COVA Bundle & Upsell lists 3 the others don’t mention, such as Free shipping, Gift boxes, Variant bundles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for BundleLab, Nov 5, 2026 for COVA Bundle & Upsell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for BundleLab, Nov 5, 2026 for COVA Bundle & Upsell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.