BuiltByTom: Performance Audit vs swiftstore

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for BuiltByTom, Oct 13, 2026 for swiftstore.

The short answer

  • Only BuiltByTom lists a free plan. Paid plans start at $19.99/month for BuiltByTom and $9/month for swiftstore.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Site optimization - Other
  • Site optimization - Other
Languages
  • English
  • English
Launched
May 11, 2026
Jun 1, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49.99/month
From $9 to $49/month
Plans
FreeFree
  • · Performance - Asset Optimisation
  • · Performance - Core Web Vitals
  • · Performance - Page load speed
  • · Theme & Structure - Liquid & Code Qualit
Basic$19.99/month
  • · Everything in the free plan
  • · Theme & Structure - Mobile Experience
  • · Theme & Structure - Shopify 2.0 Usage
Premium$31.99/month
  • · Conversion & UX - App Bloat
  • · Conversion & UX - Checkout Flow
  • · Conversion & UX - Trust & Credibility
  • · Everything in the free and basic plans
  • · SEO/Discoverability - Indexability
  • · SEO/Discoverability - MetaTags & Schema
Optimise$49.99/month
  • · 15% off paid fix work
  • · Before & After Re-Scan
  • · Everything in the premium plan
  • · Safe in-app auto fixes
  • · Theme Copy Workflow
Basic$9/month
7-day free trial
  • · A PageSpeed score dashboard
  • · App script deferral for up to 5 apps
  • · Browser caching
  • · CSS and JS minification
  • · Image lazy loading and WebP conversion
Grow$28/month
7-day free trial
  • · Core Web Vitals monitoring
  • · Critical CSS extraction
  • · Everything in Basic plus the AI theme
  • · Font preloading
  • · Sandbox preview mode.
  • · Unlimited app script deferral
Pro$49/month
7-day free trial
  • · AI prefetch rules
  • · Automated GTmetrix A+ PDF reports
  • · Cloudflare CDN image delivery
  • · Everything in Grow plus a revenue impact
  • · Priority support
  • · White-label reports for agencies
Coverage
0 of 0 features0%
0 of 0 features0%
Unique strengths
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000onlybothonly
BuiltByTomswiftstore0 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

BuiltByTom: Performance Audit helps merchants understand how their storefront performs for real users by identifying issues that affect load speed and usability. The app analyses your storefront to highlight performance bottlenecks related to theme structure, page assets, and layout stability, and provides prioritised recommendations to improve loading behaviour, responsiveness, and overall user experience

SwiftStore scans your Shopify theme and identifies every factor slowing down your store. It detects render-blocking scripts, oversized images, unused CSS, and slow third-party app scripts. Once issues are found, you can preview fixes in a safe sandbox before applying them to your live store. The app runs image compression, script deferral, font preloading, and critical CSS extraction automatically.

Key points
  • Analyse your storefront to identify issues affecting load speed and usability
  • Get clear recommendations based on performance impact
  • Highlight layout and loading issues that affect usability across devices
  • Understand how your storefront performs for mobile visitors
  • AI theme scanner finds render-blocking scripts, unused CSS, and oversized images
  • Sandbox preview shows before-and-after scores before any change goes live
  • One-click fixes for image lazy loading, JS deferral, font preloading, and more
  • Core Web Vitals monitor tracks LCP, CLS, and INP with 30-day history
Screenshots
Audit covers: performance, theme & structure, SEO, conversion
App landing page, enter your myshopify.com handle to get startedGet started with a free plan, upgrade to basic or premiumAudit scores out of 100 and shows a breakdown of any theme issue
Revenue impact dashboard and Pro plan features with score target
SwiftStore dashboard with speed scores, Core Web Vitals, and appAI theme scanner and optimization checklist with one-click approAI theme scanner finds render-blocking scripts

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBuiltByTomswiftstore
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureBuiltByTomswiftstore
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBuiltByTomswiftstore
Free planYesNot listed
Lowest paid monthly plan$19.99/month$9/month(ahead)
Longest free trialNot listed7 days
Plans listed43

Listing

MeasureBuiltByTomswiftstore
Shopify category rank#218in Site optimization - Other#185(ahead)in Site optimization - Other
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 11, 2026Jun 1, 2026
Languages1English1English
DeveloperbuiltbytomThriftizer

FAQ

BuiltByTom and swiftstore: common questions

Is BuiltByTom or swiftstore cheaper?
Only BuiltByTom lists a free plan. Paid plans start at $19.99/month for BuiltByTom and $9/month for swiftstore. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for BuiltByTom, Oct 13, 2026 for swiftstore; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for BuiltByTom, Oct 13, 2026 for swiftstore. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.