btwn vs Referral Candy & Affiliate
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for btwn, Nov 10, 2026 for Referral Candy & Affiliate.
The short answer
- Paid plans start at $50/month for btwn and $39/month for Referral Candy & Affiliate.
- Referral Candy & Affiliate lists 15 features btwn’s listing doesn’t mention, including Achievement tracking, Analytics, Bulk link generation.
Head to head
Free Word-of-Mouth Marketing
Reach new customers with a referral marketing program
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
Basic
- · All features on every plan
- · For brands getting started
Grow
- · All features on every plan
- · For brands scaling referral revenue
Scale
- · All features on every plan
- · For high-volume where margins matter
Enterprise
- · All features on every plan
- · Dedicated onboarding & account manager
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIntroducing btwn, your ultimate marketing partner developed by b.plat LLC in 2020. Our platform is designed to seamlessly connect your business with customers, prioritizing your success and fostering stronger customer relationships through automated processes. With our rewards system, you can show appreciation to your loyal customers, effectively driving revenue growth.
Grow your brand with referral & affiliate programs, instead of expensive ads. ReferralCandy helps you get more sales by rewarding loyal customers and working with affiliates. Our new Referral Expert, a built-in AI assistant, helps you launch and fine-tune campaigns from your store's real data. You already own the best acquisition channels: your own customers & affiliates.
- Attract new customers through referral bonuses
- Enhance customer retention with cash rewards for their purchases
- Engage customers to leave reviews and refer their friends
- Ease business decisions with metrics analysis through our merchant dashboard
- Set up a referral or affiliate program and get the first sales within 30 minutes
- Enable post-purchase popups, emails and pages to enroll customers in the program
- Automate customer rewards: Cash and coupons for one-off and subscription sales
- Customize your referral program with your logo, images and brand colors
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  btwn |  Referral Candy & Affiliate |
|---|---|---|
| Detected stores | Not published | 794 |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | Not enough data | 21 |
| Big-brand share | Not enough data | 21% |
| Top store categories | Not published | Health & Beauty, Food, Beverages & Tobacco, Apparel & Accessories |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | btwn | Referral Candy & Affiliate |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 1,481 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 12% |
Pricing
| Measure | btwn | Referral Candy & Affiliate |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $50/month | $39/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | btwn | Referral Candy & Affiliate |
|---|---|---|
| Shopify category rank | Not enough data | #12 |
| Shopify App Charts | Not on this week’s charts | #16 in Affiliate programs |
| Built for Shopify | No | Yes |
| Launched | Jan 19, 2021 | Sep 28, 2010 |
| Languages | 1 | 1 |
| Developer | btwn | ReferralCandy |
FAQ
btwn and Referral Candy & Affiliate: common questions
- Is btwn or Referral Candy & Affiliate cheaper?
- Paid plans start at $50/month for btwn and $39/month for Referral Candy & Affiliate. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- btwn lists 1 the others don’t mention, such as Custom dashboards. Referral Candy & Affiliate lists 15 the others don’t mention, such as Achievement tracking, Analytics, Bulk link generation, Commission. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for btwn, Nov 10, 2026 for Referral Candy & Affiliate; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for btwn, Nov 10, 2026 for Referral Candy & Affiliate. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.