BTB Checkout Funnel Analytics vs Exatom Checkout Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Paid plans start at $10/month for BTB Checkout Funnel Analytics and $75/month for Exatom Checkout Analytics.
- Exatom Checkout Analytics lists 11 features BTB Checkout Funnel Analytics’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
- Netherlands
- France
Basic
- · CSV export of every report
- · Funnel of every checkout step
- · No monthly checkout limit
- · Payment, shipping and contact errors
- · Timeline and cart for every shopper
- · Top problem and how to fix it
Base Plan
- · 7500 checkout sessions
Advanced Plan
- · 15000 checkout sessions
Pro plan
- · 30000 checkout sessions
Enterprise Plan
- · 50000 checkout sessions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCheckout Funnel shows each step of your checkout, from cart to paid, and marks where most shoppers leave. Home names your biggest problem in plain words, such as declined cards or postal codes that don't match a market, with steps to fix it. Open any number to see the shoppers behind it, follow one shopper's checkout step by step, and find the products left in abandoned checkouts.
Exatom shows you where checkout friction hides and how to eliminate it. Diagnose drop-offs by step and field, correlate errors to abandonment, and compare your metrics to industry benchmarks to focus on the highest-impact fixes. Cookieless, GDPR-friendly and easy to install, Exatom helps you improve checkout performance in minutes.
- A funnel of every checkout step, with the biggest drop marked.
- Home names your top checkout problem and the steps to fix it.
- Checkout errors counted: declined cards, postal codes, missing shipping.
- A step-by-step timeline for each shopper, with where they left.
- Form & field-level insights on starts, failed submits, drop-offs and conversions
- Error measurement with autofill correlation to pinpoint costly issues
- Autofill adoption and device/browser discrepancy tracking
- Monitoring and real-time alerts to safeguard conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Exatom Checkout Analytics | |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Home & Garden, Vehicles & Parts |
| Top store countries | Not published | Netherlands, France |
Reviews
| Measure | Exatom Checkout Analytics | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Exatom Checkout Analytics | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $75/month |
| Longest free trial | 3 days | 15 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Exatom Checkout Analytics | |
|---|---|---|
| Shopify category rank | Not enough data | #912 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 7, 2026 | Oct 24, 2025 |
| Languages | 1 | 1 |
| Developer | BTB APP STUDIO INC. | Exatom BV |
FAQ
BTB Checkout Funnel Analytics and Exatom Checkout Analytics: common questions
- Is BTB Checkout Funnel Analytics or Exatom Checkout Analytics cheaper?
- Paid plans start at $10/month for BTB Checkout Funnel Analytics and $75/month for Exatom Checkout Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BTB Checkout Funnel Analytics lists 1 the others don’t mention, such as Funnel analysis. Exatom Checkout Analytics lists 11 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Benchmarking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.