OPTIS Product Options, Variant vs Product Configurator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for OPTIS Product Options, Variant, Sep 25, 2026 for Product Configurator.
The short answer
- Only OPTIS Product Options, Variant lists a free plan.
- OPTIS Product Options, Variant lists 33 features Product Configurator’s listing doesn’t mention, including Add text, Add-ons, Auto-updates.
Head to head
Unlimited product options, custom options, swatches, & more!
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 10 variant option sets
- · 10+ product option types
- · Analytics
- · Email and live support
- · Watermark removed
ADVANCED
- · 15+ product option types
- · 5 file uploads / upload button
- · All features in Free Plan and:
- · Conditional logic
- · Customize option style
- · Import/Export product options
PLATINUM
- · 20 file uploads
- · All features in Advanced Plan and:
- · Calendar language
- · Edit option on cart page
- · Option quantity
- · Prioritized support
UNLIMITED
- · 1-1 support
- · Customization service
- · For Shopify Plus
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUnlock infinite bold product options & flexible variant options beyond Shopify variant limits, built for personalization. Let customers add custom text, upload images, choose sizes, fonts & real-time preview their choices on product page. Collect customer inputs before checkout. Boost AOV with add-ons, bundles, gift wraps & extra prices.
Configura helps merchants sell customizable and personalized products on their storefront. Build multi-layer visual configurators, custom color swatches, text engraving fields, and customer artwork upload options with real-time previews. Configure flexible option choices and conditional logic rules to suit your catalog.
- Various option types: image swatches, text boxes, multi-select, file uploads,...
- Price add-on option: Apply extra fees to custom product options
- Conditional logic to show or hide product variants depending on previous select
- Edit options in cart page: Update product variants directly on the cart page
- Interactive live preview with custom color swatches and image options.
- Custom text engraving, curated font selectors, and customer image uploads.
- Conditional logic to show or hide fields based on customer selections.
- Seamless Online Store 2.0 App Embed integration with instant cart syncing.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OPTIS Product Options, Variant |  Product Configurator |
|---|---|---|
| Detected stores | 3,886 | Not published |
| Net store change, 28 days | −17 | 0 |
| Stores added, 28 days | 38 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | OPTIS Product Options, Variant | Product Configurator |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 2,385 | Not published |
| New reviews, 28 days | 21 | Not enough data |
| Reviewers a year or more in | 10% | Not enough data |
Pricing
| Measure | OPTIS Product Options, Variant | Product Configurator |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | OPTIS Product Options, Variant | Product Configurator |
|---|---|---|
| Shopify category rank | #6(ahead) | #540 |
| Shopify App Charts | #7 in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 2, 2021 | Sep 24, 2026 |
| Languages | 1 | 1 |
| Developer | OPTIS | Sync Mint Labs |
FAQ
OPTIS Product Options, Variant and Product Configurator: common questions
- Is OPTIS Product Options, Variant or Product Configurator cheaper?
- Only OPTIS Product Options, Variant lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- OPTIS Product Options, Variant lists 33 the others don’t mention, such as Add text, Add-ons, Auto-updates, Conditional logic. Product Configurator lists 3 the others don’t mention, such as Custom pricing, Dynamic pricing, Swatches. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for OPTIS Product Options, Variant, Sep 25, 2026 for Product Configurator; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for OPTIS Product Options, Variant, Sep 25, 2026 for Product Configurator. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.