Brillor: AI Visibility & AEO vs Pickory: AI Visibility & AEO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Brillor, Oct 24, 2026 for Pickory.
The short answer
- Both list a free plan. Paid plans start at $19/month for Brillor and $59/month for Pickory.
- Brillor lists 3 features Pickory’s listing doesn’t mention, including Analytics, Robots.txt, Tracking.
Head to head
Free
- · 5 questions, checked once
- · Asks ChatGPT, 3 times per question
- · Fixes for your 10 top sellers
- · Orders and visits from AI
Starter
- · Asks ChatGPT and Google AI Mode
- · Change your questions anytime
- · Fixes for your 100 top sellers
- · Google AI Overviews in US and UK
- · Up to 15 questions, checked every week
Growth
- · Adds Perplexity
- · Change your questions anytime
- · Fixes for your 1,000 top sellers
- · Google AI Overviews in US and UK
- · Up to 50 questions, checked every week
Pro
- · Change your questions anytime
- · ChatGPT, Google AI Mode, Perplexity
- · Fixes for up to 2,000 top sellers
- · Google AI Overviews in US and UK
- · Up to 150 questions, checked every week
Free check
- · 10 shopper questions in ChatGPT
- · 5 answers shown word for word
- · One sample product text
- · Who AI names instead and why
Lite
- · 10 product rewrites a month
- · 20 shopper questions a week in ChatGPT
- · Plus Google AI Mode and AI Overviews
- · Your top 3 fixes each week
Starter
- · 3 competitors tracked
- · 30 product rewrites a month
- · 5 outreach drafts a month
- · 50 questions a week: ChatGPT, Perplexity
- · A buying guide draft every month
- · Claude on a sample of 10
Growth
- · 100 product rewrites a month
- · 150 questions/week: ChatGPT, Perplexity
- · 5 competitors tracked
- · Claude on a sample of 30
- · Monthly strategy review
- · Outreach drafts to sites AI reads
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBrillor writes realistic shopping questions from your best sellers, in your store's language and country. Edit them or add your own. It asks ChatGPT and other AI assistants, then shows every answer word for word: if your store is mentioned or linked, which stores are mentioned instead of you, and why. Each question gets one next step for your product page. Brillor also counts orders and visits from AI.
Every week Pickory asks ChatGPT and Google AI Mode the questions your shoppers ask (Perplexity and Claude on Starter and Growth) and shows each answer word for word: whether it names you and who it names instead. It finds why: facts missing from your product pages or sites AI trusts that skip you. Then it drafts new product texts only from your own data.
- Shopping questions written from your top sellers; edit them or add your own
- See if ChatGPT and Google AI Mode mention or link your store, answer by answer
- The stores mentioned instead of you, and the reasons the answers give for them
- One next step per question: what the answers have that your page doesn't
- Word for word: what ChatGPT, Claude and Perplexity tell your shoppers
- How often AI names you each week, with the likely range and a trend
- Who AI names instead of you, why, and the sites it reads
- New product texts from your own facts, live only on your click, with Undo
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pickory | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Pickory | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Brillor and Pickory: common questions
- Is Brillor or Pickory cheaper?
- Both list a free plan. Paid plans start at $19/month for Brillor and $59/month for Pickory. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Brillor lists 3 the others don’t mention, such as Analytics, Robots.txt, Tracking. Pickory lists 3 the others don’t mention, such as AI generation, Audits, Reporting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Brillor, Oct 24, 2026 for Pickory; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Brillor, Oct 24, 2026 for Pickory. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.