Breef vs NeoProfit: AI Profit Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Breef, Oct 30, 2026 for NeoProfit.
The short answer
- Both list a free plan. Paid plans start at $12.90/month for Breef and $9.50/month for NeoProfit.
- Breef lists 7 features NeoProfit’s listing doesn’t mention, including Activity tracking, Forecasting, Historical analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Breef Lite
- · Daily email delivery
- · Forever free - no credit card
- · Gross sales, orders, and AOV
- · Manual ad spend entry
- · Top selling product tracking
Breef Pro
- · AI-powered daily insights
- · Everything in Lite
- · MER, CPA, and efficiency tracking
- · Meta Ads integration (Google Ads coming
- · Telegram delivery
- · True Profit after ad spend & COGS
Breef Max
- · Advanced AI insights
- · Bleed Alert for wasted ad spend
- · Everything in Pro
- · Net Sentiment day rating
- · Platform breakdown per channel
- · Priority support
Free
- · All Features
- · Up to 100 orders/month
Starter
- · Ad spend integration
- · COGS & shipping cost tracking
- · Claude Powered AI Profit Insights
- · Customer lifetime value (LTV)
- · Net profit dashboard
- · P&L report
Growth
- · Everything in Starter
- · Priority support
- · Up to 1,500 orders/month
Scale
- · Everything in Growth
- · Lowest overage rate ($0.03/order)
- · Priority support
- · Up to 5,000 orders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBreef connects your Shopify store with Meta and Google Ads, delivering a daily Morning Brief via Email, Telegram, or Slack. Get True Profit (sales minus ad spend minus COGS), MER across all channels, ad performance breakdown, smart alerts (Bleed Alert for wasted spend, Window Shopper for products with views but no sales), AI-powered insights with action plans, and week-over-week comparisons. Setup takes 2 minutes.
Shopify shows revenue. NeoProfit shows what you actually keep. Track real net profit after COGS, shipping, transaction fees, ad spend, refunds, and chargebacks. Connect TikTok Ads, set product and bundle costs, and see margins by order, SKU, customer LTV, cohort, and day. AI insights help flag low-margin products, bad ROAS, loss-making days, and profit leaks before you scale them.
- See your real profit after ad spend and COGS — not just revenue
- Meta, Google, and TikTok ad spend synced automatically to track true profit
- Daily AI analysis with action plans, not just raw data dashboards
- Bleed Alert catches wasted spend. Window Shopper finds broken products
- Real-time net profit dashboard after COGS, fees, ad spend, and shipping
- Product analytics ranked by margin — find your winners by SKU
- Ad platform integration pulls daily spend into every profit calc
- AI insights flag thin margins, loss-making days, and low ROAS
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Breef |  NeoProfit |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Breef | NeoProfit |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Breef and NeoProfit: common questions
- Is Breef or NeoProfit cheaper?
- Both list a free plan. Paid plans start at $12.90/month for Breef and $9.50/month for NeoProfit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Breef lists 7 the others don’t mention, such as Activity tracking, Forecasting, Historical analysis, Marketing attribution. NeoProfit lists 7 the others don’t mention, such as Abandoned cart, Checkout analytics, Custom dashboards, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Breef, Oct 30, 2026 for NeoProfit; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Breef, Oct 30, 2026 for NeoProfit. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.