Breef vs MerchantFlow: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Breef, Oct 29, 2026 for MerchantFlow.
The short answer
- Only Breef lists a free plan. Paid plans start at $12.90/month for Breef and $49/month for MerchantFlow.
- MerchantFlow lists 10 features Breef’s listing doesn’t mention, including Benchmarking, Cohort analysis, Custom dashboards.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Breef Lite
- · Daily email delivery
- · Forever free - no credit card
- · Gross sales, orders, and AOV
- · Manual ad spend entry
- · Top selling product tracking
Breef Pro
- · AI-powered daily insights
- · Everything in Lite
- · MER, CPA, and efficiency tracking
- · Meta Ads integration (Google Ads coming
- · Telegram delivery
- · True Profit after ad spend & COGS
Breef Max
- · Advanced AI insights
- · Bleed Alert for wasted ad spend
- · Everything in Pro
- · Net Sentiment day rating
- · Platform breakdown per channel
- · Priority support
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBreef connects your Shopify store with Meta and Google Ads, delivering a daily Morning Brief via Email, Telegram, or Slack. Get True Profit (sales minus ad spend minus COGS), MER across all channels, ad performance breakdown, smart alerts (Bleed Alert for wasted spend, Window Shopper for products with views but no sales), AI-powered insights with action plans, and week-over-week comparisons. Setup takes 2 minutes.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
- See your real profit after ad spend and COGS — not just revenue
- Meta, Google, and TikTok ad spend synced automatically to track true profit
- Daily AI analysis with action plans, not just raw data dashboards
- Bleed Alert catches wasted spend. Window Shopper finds broken products
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Breef |  MerchantFlow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Breef | MerchantFlow |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Breef | MerchantFlow |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12.90/month(ahead) | $49/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Breef | MerchantFlow |
|---|---|---|
| Shopify category rank | #1473 | #231(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | May 6, 2026 |
| Languages | 1 | 1 |
| Developer | Mobigeed | MerchantFlow |
FAQ
Breef and MerchantFlow: common questions
- Is Breef or MerchantFlow cheaper?
- Only Breef lists a free plan. Paid plans start at $12.90/month for Breef and $49/month for MerchantFlow. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Breef lists 4 the others don’t mention, such as Activity tracking, Forecasting, Multi-store reports, Report scheduling. MerchantFlow lists 10 the others don’t mention, such as Benchmarking, Cohort analysis, Custom dashboards, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Breef, Oct 29, 2026 for MerchantFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Breef, Oct 29, 2026 for MerchantFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.