Breef vs Edpro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Breef, Oct 22, 2026 for Edpro.
The short answer
- Only Breef lists a free plan. Paid plans start at $12.90/month for Breef and $29/month for Edpro.
- Breef lists 8 features Edpro’s listing doesn’t mention, including AI insights, Custom reports, Forecasting.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Breef Lite
- · Daily email delivery
- · Forever free - no credit card
- · Gross sales, orders, and AOV
- · Manual ad spend entry
- · Top selling product tracking
Breef Pro
- · AI-powered daily insights
- · Everything in Lite
- · MER, CPA, and efficiency tracking
- · Meta Ads integration (Google Ads coming
- · Telegram delivery
- · True Profit after ad spend & COGS
Breef Max
- · Advanced AI insights
- · Bleed Alert for wasted ad spend
- · Everything in Pro
- · Net Sentiment day rating
- · Platform breakdown per channel
- · Priority support
Basic
- · Expenses analytics
- · Manage ad spend and shop's revenue
- · Realtime profit dashboard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBreef connects your Shopify store with Meta and Google Ads, delivering a daily Morning Brief via Email, Telegram, or Slack. Get True Profit (sales minus ad spend minus COGS), MER across all channels, ad performance breakdown, smart alerts (Bleed Alert for wasted spend, Window Shopper for products with views but no sales), AI-powered insights with action plans, and week-over-week comparisons. Setup takes 2 minutes.
Finally see your REAL profit numbers! Connect all ad platforms (Meta, Google, TikTok) with your Shopify data to get true ROAS calculations including COGS. Discover which products actually make money, analyze any date range, and optimize ad spend based on profit, not just sales. One dashboard replaces spreadsheets and guesswork. Built for entrepreneurs who want data-driven growth, not vanity metrics.
- See your real profit after ad spend and COGS — not just revenue
- Meta, Google, and TikTok ad spend synced automatically to track true profit
- Daily AI analysis with action plans, not just raw data dashboards
- Bleed Alert catches wasted spend. Window Shopper finds broken products
- Analyse profit and ad sense for a specific product
- Get an overview of your shop for any date range
- See your most profitable products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Breef |  Edpro |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Breef | Edpro |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Breef and Edpro: common questions
- Is Breef or Edpro cheaper?
- Only Breef lists a free plan. Paid plans start at $12.90/month for Breef and $29/month for Edpro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Breef lists 8 the others don’t mention, such as AI insights, Custom reports, Forecasting, Marketing attribution. Edpro lists 8 the others don’t mention, such as Benchmarking, Custom dashboards, Data export, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Breef, Oct 22, 2026 for Edpro; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Breef, Oct 22, 2026 for Edpro. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.