breadcrumb‑expert‑seo vs Schema App Total Schema Markup
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $4.99/month for breadcrumb‑expert‑seo and $15/month for Schema App Total Schema Markup.
- breadcrumb‑expert‑seo lists 4 features Schema App Total Schema Markup’s listing doesn’t mention, including Breadcrumbs, Rich snippets, Schemas.
Head to head
Product Rich Snippets to Stand Out in Search with a Click
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
SEO Breadcrumb Pro
- · 24h priority support
- · 5 languages supported
- · All themes compatible
- · Automatic Rich Snippets
- · Automatic updates
- · Full customization
Core
- · Optimize your Products, Categories, Reviews, Ratings, Videos, Blogs and Articles with one click. Just install and you are done!
Advanced
- · Core features, plus access to Schema App Software as a Service tools to optimize non product, article and blog pages.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBreadcrumb Expert SEO automatically generates breadcrumb navigation on all your product and collection pages. The app creates Schema BreadcrumbList markup recognized by Google to improve your search results display. No code changes required. The breadcrumb adapts to your theme and can be configured in minutes: position, colors, font and separator are fully customizable.
Get Schema Markup on your site. Our App will automatically create and deploy Schema Markup based on the existing content on your Shopify site, ensuring your store is optimized for Google’s rich results. Use Core to optimize your Products, Blogs, Categories, and Reviews pages. Use Advanced to get everything in Core, and access to the Schema App Editor to create custom markup for unique pages.
- Automatic breadcrumb generation for products, collections and pages
- Schema BreadcrumbList markup for Google Rich Results compatibility
- Full customization: position, colors, font size and separator options
- No code required - works with all Shopify themes via Theme App Extension
- Use our Core plugin to create and deploy the right Schema Markup to your pages.
- Optimize your Products, Blogs, Reviews, Ratings, Videos, Categories and more.
- Get Review Snippets from Yotpo, Stamped.io, Judgeme, and Loox.
- Get rich results for Videos hosted by Dailymotion, YouTube, and Vimeo.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  breadcrumb‑expert‑seo |  Schema App Total Schema Markup |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | breadcrumb‑expert‑seo | Schema App Total Schema Markup |
|---|---|---|
| App Store rating | Not published | 2.4 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | breadcrumb‑expert‑seo | Schema App Total Schema Markup |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $15/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 1 | 2 |
Listing
| Measure | breadcrumb‑expert‑seo | Schema App Total Schema Markup |
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 1, 2026 | Aug 31, 2017 |
| Languages | 4 | 1 |
| Developer | BLOGSHOP | Schema App |
FAQ
breadcrumb‑expert‑seo and Schema App Total Schema Markup: common questions
- Is breadcrumb‑expert‑seo or Schema App Total Schema Markup cheaper?
- Paid plans start at $4.99/month for breadcrumb‑expert‑seo and $15/month for Schema App Total Schema Markup. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- breadcrumb‑expert‑seo lists 4 the others don’t mention, such as Breadcrumbs, Rich snippets, Schemas, Theme optimization. Schema App Total Schema Markup lists 4 the others don’t mention, such as Analytics, JSON-LD, Reporting, Website traffic. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.