BrandsMarketCalc vs ValueGauge

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for BrandsMarketCalc, Oct 14, 2026 for ValueGauge.

The short answer

  • Paid plans start at $19/month for BrandsMarketCalc and $10/month for ValueGauge.
  • ValueGauge lists 3 features BrandsMarketCalc’s listing doesn’t mention, including Custom pricing, Price matching, Price negotiation.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Pricing optimization
  • Pricing optimization
Languages
  • English
  • German
  • English
Launched
Sep 1, 2026
Nov 13, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $19 to $199/month
$10/month
Plans
Grow$19/month
14-day free trial
  • · Every feature included
  • · Up to 1,000 products
  • · With cost and feed
PRO$39/month
14-day free trial
  • · Every feature included
  • · Up to 5,000 products
  • · With cost and feed
Unlimited$199/month
14-day free trial
  • · Every feature included
  • · No product limit
Basic$10/month
14-day free trial
Basic Yearly$110/year
14-day free trial
Coverage
2 of 5 features40%
4 of 5 features80%
Unique strengths
  • Auto-repricing
  • Custom pricing
  • Price matching
  • Price negotiation
Pricing optimization
40%2/5
80%4/5
Pricing management
40%2/5
80%4/5
113onlybothonly
BrandsMarketCalcValueGauge5 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Dropshipping catalogues arrive with an RRP that looks official but is not. For some brands it sits far above what the item really sells for, for others below it. Work from that number and you either sell nothing or lose money on every order. BrandsMarketCalc measures the gap. You look up what three real items sell for in each brand, and the app works out the factor and applies it across the catalogue.

This app is a game-changer for shopkeepers who work with fabric. It lets you quickly calculate the amount based on the length you need. Just enter the total amount and choose your unit of measurement—whether it's meters, centimeters, millimeters, inches, or feet. The app does the rest, giving you an accurate amount calculation in seconds.

Key points
  • Work out one factor per brand from what three real items sell for
  • Shoes, bags and clothing can each carry their own factor within one brand
  • Never goes below break-even, with your VAT, fees and shipping included
  • Never goes above the supplier's own figure unless the market says otherwise
  • Dynamic rate calculation based on measurement
  • 3 units of measurement to configure for amount
  • widget customization for color and text as per your need
Screenshots
Landing page with all Informations
Enter what three items sell for — the factor and the whole brandNew arrivals, ready in one passEnter what three items sell for — the factor and the whole brand
Block added
Customize optionsShow how to set pricing for each unitShowing it on PDP

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBrandsMarketCalcValueGauge
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureBrandsMarketCalcValueGauge
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBrandsMarketCalcValueGauge
Free planNot listedNot listed
Lowest paid monthly plan$19/month$10/month(ahead)
Longest free trial14 days14 days
Plans listed32

Listing

MeasureBrandsMarketCalcValueGauge
Shopify category rank#257(ahead)in Pricing optimization#340in Pricing optimization
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 1, 2026Nov 13, 2025
Languages2English, German1English
DeveloperLUX MENOR UG (haftungsbeschränkt)Base2brand Infotech Pvt Ltd

FAQ

BrandsMarketCalc and ValueGauge: common questions

Is BrandsMarketCalc or ValueGauge cheaper?
Paid plans start at $19/month for BrandsMarketCalc and $10/month for ValueGauge. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
BrandsMarketCalc lists 1 the others don’t mention, such as Auto-repricing. ValueGauge lists 3 the others don’t mention, such as Custom pricing, Price matching, Price negotiation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for BrandsMarketCalc, Oct 14, 2026 for ValueGauge; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for BrandsMarketCalc, Oct 14, 2026 for ValueGauge. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.