BrandOS vs Hiboo
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- Only Hiboo lists a free plan. Paid plans start at $25/month for BrandOS and $299/month for Hiboo.
- BrandOS lists 1 features Hiboo’s listing doesn’t mention, including AI insights.
Head to head
- United Kingdom
- United States
Decision Memory
- · Automatic product and discount tracking
- · Calendar of every store decision
- · Flag changes that overlap
- · Lessons from past results
- · Measure what happened to orders
- · Record why and who for each decision
Free install
- · Connect your Shopify store
- · Install Hiboo tracking
- · Sync orders and products
Starter
- · For data-driven brands
- · Up to 50k turnover
Pro
- · For brands needing full visibility
- · Priority support
- · Up to 250k turnover per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBrands make dozens of commercial decisions every month and quickly lose track of why they were made and whether they worked. BrandOS automatically records important store changes, such as product updates, promotions and discount codes. It asks why each change was made and who made it, flags changes that overlap, then measures what happened to orders afterwards.
Log COGS, shipping expenses, and operational fees. See true profit margins on every order. Connect your ad accounts and monitor campaign performance. Track spend, revenue, and ROAS from one dashboard. Project future revenue based on historical data and trends. Plan inventory and budget with more confidence. Attribute orders to marketing channels and discount codes. Understand which efforts actually drive sales.
- Record product, promotion and discount changes automatically
- Capture why each change was made and who made it
- Flag changes that overlap, so results stay readable
- Measure what happened to orders after each decision
- Record COGS, shipping fees, and expenses per order. View true profit margin
- Connect ad accounts and track spend, revenue, and ROAS
- Project future revenue and expenses based on your store data
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Hiboo | |
|---|---|---|
| Detected stores | Not published | 4 |
| Net store change, 28 days | Not enough data | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty |
| Top store countries | Not published | United Kingdom, United States |
Reviews
| Measure | Hiboo | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
BrandOS and Hiboo: common questions
- Is BrandOS or Hiboo cheaper?
- Only Hiboo lists a free plan. Paid plans start at $25/month for BrandOS and $299/month for Hiboo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BrandOS lists 1 the others don’t mention, such as AI insights. Hiboo lists 1 the others don’t mention, such as Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.