BrandLift: Points Program vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for BrandLift, Nov 9, 2026 for Yotpo.
The short answer
- Paid plans start at $19.95/month for BrandLift and $199/month for Yotpo.
- BrandLift lists 5 features Yotpo’s listing doesn’t mention, including Affiliate programs, Cash back, Cash back programs.
Head to head
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
100% Free Forever
- · Basic Branding
- · Customer loyalty dashboard
- · Customizable point values
- · Full points & rewards system
- · Integrations
- · No monthly fees ever
Scale
- · ACCESS TO ALL FEATURES PLUS:
- · Advanced Analytics Dashboard
- · Advanced Loyalty & Rewards System
- · Advanced Referral Program Tools
- · Dedicated Points Program Page
- · Full Custom Branding Capabilities
Enterprise
- · & more
- · 24x7 support
- · APIs & Webhooks
- · Checkout pts redemption (Shopify Plus)
- · Unlimited Orders
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBrandLift helps Shopify merchants build genuine customer loyalty through our points-based program. Our platform makes it easy to reward customers for purchases, reviews, social engagement with over 20+ ready-to-use campaigns drive repeat purchases, improve LTV & save on acquisition costs.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Build flexible loyalty reward points program, referrals, VIP Tiers, Store Credit
- Grow your customer base through referral programs and social sharing incentives
- Increase average order value with customizable VIP tiers and exclusive benefits
- Simplify loyalty program management with our comprehensive analytics dashboard
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BrandLift |  Yotpo |
|---|---|---|
| Detected stores | Not published | 7,484 |
| Net store change, 28 days | 0 | −68 |
| Stores added, 28 days | Not enough data | 33 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | BrandLift | Yotpo |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 966 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 72% |
FAQ
BrandLift and Yotpo: common questions
- Is BrandLift or Yotpo cheaper?
- Paid plans start at $19.95/month for BrandLift and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BrandLift lists 5 the others don’t mention, such as Affiliate programs, Cash back, Cash back programs, Commission. Yotpo lists 3 the others don’t mention, such as Custom programs, Services, Subscriptions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for BrandLift, Nov 9, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for BrandLift, Nov 9, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.