Brandboom Wholesale Platform vs OO ‑ B2B & Wholesale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Brandboom Wholesale Platform, Nov 11, 2026 for OO.
The short answer
- On the Shopify App Store: Brandboom Wholesale Platform 5.0 from 15 reviews and OO 5.0 from 34 reviews.
- Both list a free plan. Paid plans start at $60/month for Brandboom Wholesale Platform and $22/month for OO.
- Brandboom Wholesale Platform lists 13 features OO’s listing doesn’t mention, including API access, Draft orders, Import and export.
Head to head
- Germany
- Netherlands
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Create Presentations and PDF Line Sheets
- · Share & Collaborate with Sales Reps
- · Share Up to 50 Products
- · Sync & Manage your Product Catalog
Basic
- · Everything in the Free Plan
- · Orders & Invoices
- · Share up to 25 Products
- · Single Brand
- · Stripe & PayPal
Startup
- · Create Unlimited Orders & Invoices
- · Everything in the Free Plan
- · Integrate Stripe & PayPal for Payments
- · Sales, Team, and Customer Analytics
- · Share Up to 150 products
- · Shipments and Package Tracking
Business
- · API Access
- · Everything in the Basic plan
- · Send Private Link Invitations
- · Share Unlimited Products
- · View Buyer Abandoned Orders
Free
- · 1 custom pricing rule
- · 1 registration form + approve / reject
- · Development stores: no caps.
- · Flow templates for that one form
Starter
- · Company blocks for custom + volume price
- · EU Tax exemption (VIES + logs)
- · Login to see prices
- · Tax display (incl. / excl. VAT)
- · Unlimited B2B registration forms
- · Unlimited custom pricing
Growth
- · + Everything in Starter
- · AI Formulas for quotes
- · Bulk forms, draft checkout, repeat order
- · Order limits (MOQ / max / weight)
- · Quote request (RFQ)
- · Wholesale cart - Extra fields + Fees
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBrandboom’s elite B2B wholesale platform natively syncs with your Shopify store’s inventory to help you close more orders. Closed orders then sync back to your store for fulfillment. Fulfill in Shopify or Brandboom. - Track exactly what your wholesale buyers are clicking and adding to carts. - Reduce abandoned orders and manage wholesale follow-ups more effectively.
Sell B2B to businesses from your own store. Give each customer, tag or company its own prices with quantity breaks shown as a table, chips, offer cards or timeline. Wholesale buyers apply through a form, you approve them and the customer and company are created. Validate business and VAT numbers against official registers.
- Sync and maintain your products and inventory with your online store.
- Create & send online presentations with the ability to capture orders
- Manage and fulfill orders / invoices and sync them back to Shopify
- Collect payments with credit cards using Stripe or PayPal
- Automatic EU Tax exemption
- Custom B2B Pricing: Set tailored prices for your B2B customers and groups
- VAT number validation
- B2B Registration Forms: Create custom forms for wholesale registrations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Brandboom Wholesale Platform |  OO |
|---|---|---|
| Detected stores | Not published | 256 |
| Net store change, 28 days | 0 | −2 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Electronics, Home & Garden, Business & Industrial |
| Top store countries | Not published | Germany, Netherlands, Sweden |
Reviews
| Measure | Brandboom Wholesale Platform | OO |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 15 | 34(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 15% |
Pricing
| Measure | Brandboom Wholesale Platform | OO |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $60/month | $22/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Brandboom Wholesale Platform | OO |
|---|---|---|
| Shopify category rank | #153 | #50(ahead) |
| Shopify App Charts | #3 on Pricing moves in Wholesale | #14 in Wholesale |
| Built for Shopify | No | Yes |
| Launched | Nov 18, 2020 | Feb 9, 2024 |
| Languages | 1 | 1 |
| Developer | Brandboom Inc | Online Origins |
FAQ
Brandboom Wholesale Platform and OO: common questions
- Is Brandboom Wholesale Platform or OO cheaper?
- Both list a free plan. Paid plans start at $60/month for Brandboom Wholesale Platform and $22/month for OO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Brandboom Wholesale Platform or OO?
- On the Shopify App Store: Brandboom Wholesale Platform 5.0 from 15 reviews and OO 5.0 from 34 reviews.
- What features does each app list that the other doesn’t?
- Brandboom Wholesale Platform lists 13 the others don’t mention, such as API access, Draft orders, Import and export, Inventory status. OO lists 8 the others don’t mention, such as Bulk processing, Discount codes, EU (VAT), Exemption managment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Brandboom Wholesale Platform, Nov 11, 2026 for OO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Brandboom Wholesale Platform, Nov 11, 2026 for OO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.