Brand Bard vs Dori: AI Shopping Assistant
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Brand Bard, Nov 8, 2026 for Dori.
The short answer
- Only Brand Bard lists a free plan.
- Brand Bard lists 8 features Dori’s listing doesn’t mention, including Chat buttons, Chat flows, Chat window.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 25 AI requests per month
- · AI Chat, Voice Chat
- · Product badges and shop sections
- · Up to 500 products
Starter
- · 4,000 AI requests per month
- · AI chat, voice, and visual search
- · AI site crawler and analyzer
- · Analytics dashboard
- · Customer quizzes and profiling
- · Desktop large screen experience
Pro
- · 10,000 AI requests per month
- · AI-powered free gift offerings
- · AI-powered upsells
- · Everything in Starter
- · Up to 5,000 products
Max
- · 25 AI site analyses per month
- · 30,000 AI requests per month
- · Built for high-traffic stores
- · Everything in Pro, plus more
- · Up to 15,000 products
Free
- · 200 Conversations/Month
- · Brand voice customization
- · No credit card needed
- · Product Pal + Side Pal included
- · Up to 500 products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBrand Bard embeds an AI-powered shopping assistant directly into your Shopify store. Customers can ask questions, browse products, and add to cart through a conversational interface on mobile and desktop. The assistant uses your product catalog to recommend items, answer questions, and guide shoppers to checkout.
Dori turns your catalog into an AI shopping assistant across your store. Shoppers ask questions, search naturally, compare options, find similar items, get recommendations, choose variants, and add products to cart from chat. Use Dori on product pages for in-context answers and across the store for discovery, quizzes, routines, gifts, upsells, and order tracking.
- AI chat assistant that helps customers find and buy products on your store
- Voice and visual search let shoppers describe or photograph what they want
- Customizable widget colors, AI personality, product badges, and shop sections
- Understands customer needs to recommend the proper products for each shopper
- Provides instant answers to product and store questions, 24/7
- Adapts recommendations to match your brand’s style and voice
- Offers personalized shopping consultations to help with conversion rates
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Brand Bard |  Dori |
|---|---|---|
| Detected stores | Not published | 208 |
| Net store change, 28 days | 0 | +7 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, India, United Kingdom |
Reviews
| Measure | Brand Bard | Dori |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 47 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Brand Bard | Dori |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $35/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Brand Bard | Dori |
|---|---|---|
| Shopify category rank | Not enough data | #26 |
| Shopify App Charts | Not on this week’s charts | #4 on Rookies in Chat |
| Built for Shopify | No | Yes |
| Launched | Jul 3, 2026 | Aug 20, 2025 |
| Languages | 1 | 1 |
| Developer | Brand Bard LLC | Dori |
FAQ
Brand Bard and Dori: common questions
- Is Brand Bard or Dori cheaper?
- Only Brand Bard lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Brand Bard lists 8 the others don’t mention, such as Chat buttons, Chat flows, Chat window, Discounts. Dori lists 3 the others don’t mention, such as Cart recovery, FAQs, Order updates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Brand Bard, Nov 8, 2026 for Dori; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Brand Bard, Nov 8, 2026 for Dori. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.